TCL Unveils Cutting-Edge Display Technology and AI Innovations at IFA 2025

Inspire Greatness: TCL's Showcase at IFA 2025

At the IFA 2025, TCL, the global leader in consumer electronics and a powerhouse in Mini LED and ultra-large televisions, wowed attendees with an inspirational display themed "Inspire Greatness." This year, TCL presented the latest advancements in audiovisual technology, AI-driven home appliances, and smart mobile devices, all with the goal of enhancing daily life through stylish design and impressive experiences.

TCL IFA Showcase

A New Era of Audiovisual Displays

One of the standout highlights at TCL's presentation was the flagship model for 2025, the C9K QD-Mini LED television. Featuring the groundbreaking CrystalGlow WHVA panel, an ultra-slim Virtually ZeroBorder design, advanced QLED technology, and enhanced audio from Bang & Olufsen, this television merges innovative visuals and rich sound for an unparalleled viewing experience. Designed to immerse viewers right into the action, the C9K promises to elevate the way audiences engage with sports and entertainment.

TCL's commitment to display technology has only grown since it launched the world’s first QD-Mini LED TV in 2019. By continuing to advance QD-Mini LED technology, TCL provides OLED-class contrast and a wide color spectrum with better brightness levels and durability, all while supporting eco-friendly features with low-power backlighting.

Beyond televisions, TCL also introduced the QD-Mini LED technology in their ultra-wide monitor, the 57R94 Dual 4K, designed to provide a captivating visual experience for gamers and multitaskers alike.

Innovative Sound Experiences

In collaboration with Dolby, TCL revealed the new wireless speaker, Z100, featuring Free Sound technology. Users with TCL televisions supporting Dolby Atmos FlexConnect can enjoy flexible speaker placement, leading to a remarkably immersive home theater experience. Further enhancing viewing enjoyment, TCL also announced that the next generation of Dolby Vision, Dolby Vision 2, will soon be available in its lineup of televisions.

Redefining Smart Home with AI

At the heart of TCL's presentation was its AI frameworks, based on the Turing platform from Eagle Lab. This initiative aims to deliver smarter, more personalized experiences across televisions, air conditioners, refrigerators, and more. The TCL FreshIN 3.0 air conditioner showcases AI Health and voice control, ensuring efficient energy use while providing quiet, clean air. Meanwhile, appliances like the Free refrigerator maintain food safety and accessibility to refreshments during breaks.

In the realm of mobile devices, the new TCL NXTPAPER 60 Ultra stands out with its latest NXTPAPER 4.0 technology and a 7.2-inch natural light display for the ultimate eye-comfort smartphone experience. The NXTPAPER 11 Plus tablet follows suit, bringing similar innovations to a larger screen.

TCL also introduced AiMe, the first modular AI robot companion, designed to enrich daily life with interactive features and smart home functions, creating opportunities for play and connection.

Additionally, TCL revealed the RayNeo X3 Pro, touted as the world's smallest color MicroLED glasses for augmented reality, and the TCL D2R Max smart lock featuring advanced 3D face and palm vein recognition technology.

Olympic Spirit at the Forefront

As a global Olympic partner, TCL brought the thrill of the upcoming winter games to IFA with engaging interactive experiences. An Olympic zone featuring mascots Milo and Tina offered unforgettable moments for visitors, while TCL emphasized its support program, Team TCL, in anticipation of the upcoming games in Milan-Cortina 2026.

TCL NXTHOMETM: Where Art Meets Technology

The global debut of TCL NXTHOMETM at IFA 2025 reflects its vision of inspiring the artists of tomorrow through a blend of smart home solutions and lifestyle appliances. Collaborations with global partners have birthed innovations that redefine modern living—from artful kitchen utilities to exceptional home cinema experiences.

Commitment to Sustainability

TCL also highlighted its ongoing commitment to sustainability within its operations. The TCL SunPower Home Energy Solutions combine solar panels, battery storage, and charging capabilities into a single, user-friendly system. New solar panels from TCL promise lasting performance while contributing to energy efficiency.

Another remarkable introduction was TCL ECORA™, an innovative sustainable material conceived with Chris Lefteri Design, transforming ceramic waste into high-performance plastic fillers, merging traditional craftsmanship with contemporary design.

Overall, TCL's showcase at IFA 2025 demonstrated cutting-edge innovations that enhance both sports viewing and home entertainment, defining a new standard for how technology can enrich our lives.

About TCL

TCL is a leading brand in consumer electronics and a global leader in television manufacturing. Operating in over 160 markets worldwide, TCL specializes in the R&D and production of consumer electronics including televisions, audio systems, home appliances, and mobile devices. For more information, visit TCL's website.