Jersey Upcycle Auction
2026-03-10 05:15:56

Toshiba Brave Lupus Tokyo Announces Unique Jersey Upcycle Auction for Sustainability

Toshiba Brave Lupus Tokyo Jersey Upcycle Auction



In an innovative collaboration, HATTRICK, operated by Valuence Japan, is excited to announce the launch of the "Toshiba Brave Lupus Tokyo Jersey Upcycle Auction," which kicks off on March 10, 2026. This unique project aims to breathe new life into rugby jerseys from the inaugural season of the Japan Rugby League One, transforming them into stylish shoulder bags.

Based in Fuchu City, Toshiba Brave Lupus Tokyo has established itself as a formidable team in the NTT Japan Rugby League One, boasting five league championships and notably achieving back-to-back titles. The team is dedicated to sustainability, having initiated its upcycling project in 2024, whereby old equipment is repurposed instead of discarded. On the other hand, HATTRICK specializes in promoting sustainability by partnering with various sports teams and entertainment entities to conduct upcycle auctions that give new value to previously used items.

The auction will feature handcrafted shoulder bags made from jerseys, splendidly designed to reflect the fierce and powerful nature of wolves, known as ‘Lupus’, symbolizing the team’s fighting spirit. Each bag will come with the option to add the autograph of a chosen player, creating a personal connection between fans and their beloved athletes. This initiative not only reduces waste but also fosters a new cycle benefiting the community and the environment.

Auction Details


  • - Event Duration: March 10, 2026 (Tuesday) 18:00 - March 14, 2026 (Saturday) 22:00
  • - Featured Product: Upcycled shoulder bags
  • - Auction Link: HATTRICK Auction

Please note that each product is handmade, and therefore, there may be slight variations between items. Additionally, each bag will feature the signature of one player of your choice. Please be aware that we cannot accommodate requests for signatures from former players or staff members.

About HATTRICK


HATTRICK aims to create a sustainable future alongside challengers in sports and entertainment. Our mission, "Together, we create a sustainable future for challengers," drives us to support athletes and artists while connecting fans with unique experiences through our two main offerings: the HATTRICK Auction, which showcases valuable items related to challengers, and the HATTRICK Members platform, which directly connects challengers and fans.


Environmental Initiative Recognition


Valuence Japan’s initiatives, aimed at addressing environmental challenges through upcycling unwanted items in the sports and entertainment industry, have been recognized by the Ministry of the Environment as part of their 2024 fiscal year (additional budget) and 2025 fiscal year eco-friendly project subsidies. This project is titled “Deco-Katsu,” which promotes a new lifestyle that contributes to decarbonization.

Company Overview


Toshiba Brave Lupus Tokyo


  • - Established: August 2, 2021
  • - CEO: Makoto Kaida
  • - Headquarters: Fuchu City, Tokyo
  • - Business: Rugby team operations
  • - Website

Valuence Japan


  • - Established: September 10, 2019
  • - CEO: Mitsutoshi Tomita
  • - Headquarters: Minato City, Tokyo
  • - Business: Buying and selling luxury goods, precious metals, and jewelry
  • - Valuence Japan is a group company of Valuence Holdings, a company listed on the Tokyo Stock Exchange (Growth Market) (Stock Code: 9270). Valuence Holdings


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