Hisense Showcases Innovations for a Brighter Future at CES 2026

On January 6, 2026, Hisense, a prominent player in the global consumer electronics and home appliances sector, hosted a press conference at CES 2026 centered around the theme "Innovating for a Brighter Life." This event highlighted the company's commitment to innovative technology that enhances daily living experiences.

Guided by the theme, Hisense emphasized how human-centered innovation has contributed to its sustained global growth and market leadership. In recent years, the brand has emerged as one of the fastest-growing names in consumer electronics, currently operating in over 160 countries. Notably, it ranks first worldwide in the market for televisions measuring 100 inches or more, as well as in the laser TV segment, as reported by Omdia. Moreover, for the ninth consecutive year, Hisense was recognized among the top ten in the Kantar BrandZ™ Top 50 Global Brand Builders and was awarded the number one spot in the smart appliance category in the Ipsos China Brand Global Trust Index for 2025.

Hisense's efforts to innovate have not gone unnoticed; at CES 2025, the company won over 50 international awards for its range of screens and home appliances, underscoring its leadership in large-screen displays and smart home technology.

Capitalizing on this momentum, Hisense introduced the Hisense Elite Collection for the FIFA World Cup 2026™, marking its third consecutive sponsorship of the global sports event. This collection is designed not just as a product line, but as a reflection of Hisense's expanding global footprint and its role in connecting fans through shared moments, both in front of the screen and at home during the world's most celebrated sporting event.

The conference also showcased the debut of RGB MiniLED evo, representing a significant advancement in MiniLED technology. Hisense pioneered this technology, and RGB MiniLED evo introduces a fourth sky-blue-cyan LED in the backlighting system—a first in the industry. This innovation not only enhances color performance, achieving up to 110% of BT.2020, but also provides a more comfortable viewing experience with balanced energy efficiency. This breakthrough serves as the technological foundation for the RGB MiniLED 116UXS, which will be the first flagship product to feature the new system.

Beyond hardware advancements, Hisense also revealed the evolution of its smart display ecosystem. Beginning January 1, 2026, VIDAA OS will be updated to an integrated platform that delivers content, AI services, and connected home solutions. Through the theme "Innovating for a Brighter Life," Hisense continues to demonstrate how technology can be practically applied in human-centered ways to enhance visual experiences, improve everyday comfort, and support more connected home lifestyles.

Founded in 1969, Hisense has established itself as a global leader in appliances and consumer electronics, with a presence in more than 160 countries. The company specializes in providing high-quality multimedia products, appliances, and smart computing solutions. According to Omdia, Hisense ranks first in the world for televisions measuring 100 inches or larger (2023-T3 2025). As the pioneer of RGB MiniLED technology, it remains at the forefront of innovation in the next generation of display technology. As the official sponsor of the FIFA World Cup 2026™, Hisense is dedicated to global sports collaborations that resonate with audiences worldwide.