#Japan #Tokyo #UX Intelligence #UX White Paper #UX Events

Launch of the 'UX Organization White Paper 2025'

The UX Intelligence Association, based in Chiyoda, Tokyo, has officially released the 'UX Organization White Paper 2025' on October 17, 2025. This comprehensive report delves into the current state of user experience (UX) organizations within Japanese companies and identifies key factors that contribute to their success. To celebrate the release, an event featuring representatives from Marui Group and Recruit Co., Ltd. will be held on November 25, 2025.

Background: The Issue of 'Name-only CX/UX Organizations'

In recent years, the significance of customer experience (CX) and UX has grown, leading many companies to establish specialized organizations. However, a notable challenge persists: numerous companies find themselves with 'CX/UX organizations in name only', struggling to demonstrate tangible outcomes. Feedback from management highlights concerns such as, "We can't see how UX contributes to the business."

To confront these challenges, the UX Intelligence Association conducted a quantitative survey involving over 501 management-level executives from various domestic companies, alongside interviews with leading industry firms. The findings culminated in the creation of the 'UX Organization White Paper 2025', which clearly outlines the realities of successful UX organizations and provides a roadmap for achieving business contributions.

Overview of the 'UX Organization White Paper 2025'

This document consolidates the insights from surveys and interviews, illustrating the 'realities of effective UX organizations.' It outlines strategies to ensure that CX/UX initiatives extend beyond mere formalities to deliver substantial benefits to businesses.

• - Publisher: UX Intelligence Association
• - Price: 33,000 JPY (including tax)
• - Where to Buy: Available on the UXIA official website.

Inaugural Event: 'UX Organization Success Strategy Conference 2025'

To commemorate the launch of the white paper, an event titled 'UX Organization Success Strategy Conference 2025' will be held, inviting representatives from involved companies. This will be a hybrid event combining both on-site and online attendance.

• - Date: November 25, 2025
• - Event Time: 6:30 PM to 8:00 PM (Event), 8:00 PM to 9:00 PM (Networking - in person only)
• - Format: In-person venue and online via Zoom Webinar
• - Location: BeBit Office, Chiyoda, Tokyo
• - Participating Companies: Marui Group, Recruit Co., Ltd., and others
• - Participation Fees:

- On-site: 3,000 JPY (including tax)
- Online: Free
- Notes: On-site payment is to be made in cash at the venue. Attendees who purchase the 'UX Organization White Paper 2025' can attend for free (up to two attendees per purchase). Membership companies of UXIA can also attend without a fee.

• - Details & Registration: More information can be found on the UXIA official website.

About UXIA

Founded in May 2021, the UX Intelligence Association aims to pave the way for a society rich in positive user experiences (UX) through the promotion and mastery of 'UX Intelligence,' essential for new-era DX professionals. Comprising 48 member organizations focused on driving digital transformation in Japan, UXIA hosts four specialized committees: 'UX Organization Development', 'Advanced Case Study Research', 'Qualification Course Development', and 'Generative AI and UX Practical Study Group,' fostering active participation across member companies.

• - Name: UX Intelligence Association (UXIA)
• - Location: 10F, Shin Otemachi Building, 2-2-1 Otemachi, Chiyoda, Tokyo
• - Representative: Chairman Naoki Endo, CEO of BeBit Inc.
• - Established: May 19, 2021
• - Business Domain: Promoting and spreading UX intelligence, identifying and sharing quality UX cases, standardization of UX intelligence through qualification systems, and developing learning environments for practical knowledge acquisition.
• - Official Website: UXIA Official Website

The release of the 'UX Organization White Paper 2025' represents a crucial step in addressing these challenges, offering insights and guidance for organizations striving to enhance their UX capabilities and maximize business impact.