#Japan #Tokyo #Willbe Clinic #Hinako Sakurai #Men's Hair Removal

Redefining Cleanliness: Willbe Clinic's New Campaign

On June 11, 2025, Willbe Clinic, a leading aesthetic dermatology clinic based in Tokyo, will unveil its innovative web commercial titled "Differentiating with Cleanliness: Men's Medical Hair Removal." This new campaign showcases the expertise of image model Hinako Sakurai and ambassador Sora Kaito, targeting men who may still be hesitant to embrace aesthetic treatments. The commercial aims to propose the fresh perspective that a clean appearance can significantly enhance one's impression.

The campaign opens with Hinako Sakurai, exuding an aura reminiscent of a “goddess of beauty,” gently addressing the audience with the poignant question: "Do you think cleanliness is just about looks?" This moment signals a transformative journey for Kaito's character, who is portrayed as a man just stepping into the world of aesthetic medicine. Viewers will witness not only a visual change in Kaito but also a growing confidence as he embodies his own style of cleanliness.

Changing Perceptions of Masculinity

Historically, men's grooming and aesthetic treatments have not been emphasized, but recent years have shown a rise in men's awareness about grooming. Cleanliness has come to symbolize a vital aspect of maintaining a positive impression. At Willbe Clinic, the focus is not solely on physical transformation but also on empowering men with confidence and enhancing interpersonal relationships. This message is distilled into the term "cleanliness" throughout the commercial, conveying deep meaning in a simple word.

Cinematic Highlights

The commercial excels in its artistic direction, effectively portraying the premise that perception can change with subtle alterations to one’s appearance. Utilizing a sophisticated blend of visuals, colors, and the soothing tone of voice from Sakurai, this cinematic piece sends a clear message to viewers: "Cleanliness alters impressions." The atmosphere is refined and stylish, resonating with the identity of Willbe Clinic.

Insights from The Stars

In an interview, Hinako Sakurai shared her thoughts on the campaign's message: "I deeply resonate with the idea that 'cleanliness makes a difference.' Medical hair removal allows individuals to be comfortable in their skin without forcing any changes. I hope this serves as a gentle nudge for men to take that first step in a natural and authentic way."

Sora Kaito also reflected on his experience during the campaign: "Through this commercial, I've reaffirmed that even minor changes can shift public perception. In today’s era, where aesthetic medicine is becoming a more commonplace choice, I hope this video encourages others to embrace the change they seek."

About The Artists

Hinako Sakurai

Born on April 2, 1997, in Okayama Prefecture, Hinako became the Grand Prix winner of the Okayama Beautiful Girl Contest in 2014. She made her stage debut in 2016 and has since captured audiences in various TV dramas, films, and commercials. Her recent appearance in the Fuji TV series “Human Resources Recruitment” continues to solidify her prominence as a celebrated actress.

Sora Kaito

Hailing from Saitama Prefecture, Sora Kaito was born on May 20, 2003. He was a finalist in the 2022 Horipro Next Generation Actor Discovery Audition. Just three months after starting his career, he made waves with his debut in “Dancing! Sanma's Castle!” and has been gaining recognition for his roles in stage productions and television dramas.

Commercial Details

• - Title: Web CM "Differentiating with Cleanliness: Men's Medical Hair Removal"
• - Release Date: June 11, 2025
• - Watch the full video: YouTube Link

About Willbe Clinic

Willbe Clinic operates three locations within the Tokyo area (Ginza, Shinjuku, Tachikawa) and is dedicated to creating a society where everyone can love themselves. With a philosophy centered around individual aspirations, the clinic provides tailored treatments in aesthetic dermatology, including medical hair removal, skincare, and anti-aging care.

Contact Information:

• - Clinic Name: Willbe Clinic
• - Head Doctor: Ayuki Horita
• - Specialties: Aesthetic Dermatology (Medical Hair Removal, Skincare, Anti-Aging)
• - Location: 1-6-11 Ginza, Chuo City, Tokyo, Japan, 104-0061
• - Access: 1-minute walk from Ginza Ichome Station, 5 minutes from Ginza Station, and 3 minutes from Yurakucho Station
• - Contact Number: 03-5579-5750
• - Hours: 11:00 AM - 9:00 PM
• - Closed Days: None (Except During New Year Holidays)
• - Website: Willbe Clinic Homepage