Seven-Eleven Japan Partners with Kameoka City to Promote Canine-Friendly Living

On March 23, 2026, Seven-Eleven Japan, led by President Tomohiro Akutsu, signed a comprehensive partnership agreement with Kameoka City, located in Kyoto Prefecture, represented by Mayor Takahiro Katsuragawa. This groundbreaking agreement marks Seven-Eleven's first collaboration focusing specifically on dogs as a primary initiative. The partnership aims to enhance community services and address local issues, especially with regard to creating a dog-friendly living environment.

Objectives of the Agreement

The agreement emphasizes several key areas of collaboration:
1. Enhancing the dog-friendly living conditions in Kameoka City.
2. Promoting local food production and consumption.
3. Supporting education and childcare.
4. Ensuring safety and security in the community and daily life.
5. Fostering a world-class environmentally advanced city.
6. Promoting the health and wellness of citizens.
7. Revitalizing the community and improving services for residents.
8. Supporting the elderly and people with disabilities.
9. Sharing municipal information and highlighting the appeal of the city.
10. Initiating further necessary efforts to achieve these goals.

Background and Vision

Seven-Eleven Japan has established four visions: health, community, environment, and human resources. Through collaborations, they have formed partnership agreements with over 250 local governments across Japan, focusing on solving various local challenges. Kameoka City initiated its “Dog-Friendly City Project” in 2023, which includes raising awareness about pet etiquette, improving environments, and disseminating information to make life easier for both pets and people. This unique partnership with Seven-Eleven Japan represents a significant milestone, recognizing Kameoka’s exclusive theme of living with dogs.

Previously, both entities entered into an agreement regarding a PET bottle recycling initiative in 2022, aimed at reducing plastic waste. The new partnership will expand their existing initiatives to include more areas like local food promotion, education, welfare, and health to further enhance community revitalization efforts.

The Dog-Inclusive Day Manager

In a special inauguration event, Kameoka City’s collaboration with Seven-Eleven featured an exciting twist. The PR dog from the Kansai Guide Dog Association, a friendly and charismatic canine named Maggie, was appointed as a