JTB Group Celebrates Major Wins at the 4th JATA SDGs Awards

The JTB Group has achieved significant recognition at the 4th JATA SDGs Awards, hosted by the Japan Association of Travel Agents (JATA). Among the accolades, the group received one Excellence Award, two Special Awards, and four Encouragement Awards, resulting in a total of ten wins across all four categories: Management, Culture, Socioeconomics, and Environment.

In addition, JTB Business Travel Solutions, JTB Global Marketing & Travel, and Okinawa JTB each won Encouragement Awards, further highlighting the group's comprehensive success. This year's submissions saw the JTB Group present 21 projects compared to 12 from the previous event, demonstrating a substantial increase in both entries and awards received — a total of 10 compared to last year's 7 awards. These achievements underscore JTB Group's persistent progress in advancing sustainability initiatives.

The JATA SDGs Awards are designed to recognize outstanding efforts towards achieving the Sustainable Development Goals (SDGs), promoting similar endeavors within the travel industry. JTB Group's accomplishments reflect their commitment to sustainable practices and enhance the industry's reputation for responsible tourism.

In light of these awards, the JTB Group aims to further strengthen its efforts towards achieving the SDGs, fostering a peaceful and enriching society through meaningful connections.

Award Highlights

Excellence Award - Management Category

MY LIV PROJECT: A journey to discover well-being (JTB Planning and Development Production Center).
For more details: MY LIV PROJECT

Special Award - Socioeconomic Category

Regional Future Vibrancy Workshop: A co-creation model that generates economic circulation from unused assets (JTB Tokyo Central Branch).
For more details: Vibrancy Workshop

Special Award - Culture Category

The inaugural initiative related to “Cultural Sustainability” at the historical Kyoto Music Exposition (JTB Kyoto Branch).

Encouragement Award - Management Category

Sustainable Trading Policy & Stakeholder Hotline: Enhancing sustainability and human rights management within the tourism supply chain through a dual prevention and rescue approach (JTB Headquarters DEIB & Sustainability Team).

Encouragement Award - Management Category

Sustainable Tourism Feature Renewal Project: Building a site that transforms interest into action with a personal touch (JTB Promotion Strategy Department).
For more details: Sustainable Tourism

Encouragement Award - Culture Category

Creative Exchange Canvas: Initiatives led by JTB Headquarters Brand Marketing and PR Team.
For more details: Creative Exchange

Encouragement Award - Environment Category

Expanding SDGs through Gifts: A model integrating decarbonization and co-creation into corporate activities (JTB Osaka Third Business Division).
For more details: Green Choice Gift

Encouragement Award - Management Category

ESG-BTM Travel Management Service: Supporting sustainable corporate management with ESG perspectives (JTB Business Travel Solutions).
For more details: ESG-BTM

Encouragement Award - Socioeconomic Category

Creating New Exchanges through Niigata's Rice Owner System (JTB Global Marketing & Travel).
For more details: Rice Owner System

Encouragement Award - Environment Category

Sustainable Secondary Transportation System: Reducing environmental impact during Okinawa tourism circulations (Okinawa JTB).
For more details: Okinawa Tourism

Through these remarkable achievements and innovative projects, the JTB Group sets a benchmark for sustainable practices within the travel industry, paving the way for others to follow and ensure a greener future for tourism.