Tōei Denka Kōgyō Enhances Sales Operations with Next SFA Implementation and DX Strategies

Founded in 1972, Tōei Denka Kōgyō has established itself as a leading specialist in surface treatment, particularly aluminum anodizing and surface coating. The firm has recently implemented a cutting-edge Digital Transformation (DX) strategy by integrating the Next SFA, a cloud-based sales support and customer management tool developed by GeoCode Inc., a prominent player in web marketing and cloud sales technology. This initiative aims to revamp the company's sales operations, enabling them to significantly enhance efficiency across various processes.

Background and Impact of Next SFA Adoption

Tōei Denka Kōgyō is recognized for its expertise in anodizing aluminum, which adds both aesthetic appeal and functional properties to products used in diverse industries such as optical components, semiconductor devices, automotive parts, sports equipment, watch exteriors, and industrial machinery. The company has also begun initiatives focusing on sustainability, including transitioning from plastic to aluminum in new markets, contributing to energy conservation and sustainable development goals (SDGs).

Before adopting Next SFA, Tōei Denka managed numerous customer interactions and sales progress using traditional Excel spreadsheets. While effective, this method led to significant challenges, such as difficulties in tracking the progress of individual sales representatives and delays in information sharing among team members. One major pain point was the overwhelming time required to follow up on numerous business cards collected during trade shows, which hindered the ability to establish a more effective sales approach.

With the implementation of Next SFA, Tōei Denka Kōgyō has successfully transitioned from analog management to digitalization. The tool’s mass email distribution feature, which utilizes templates for follow-ups post-exhibitions, has streamlined these processes dramatically, reducing the time spent on email communications by approximately 67%. This reallocation of resources allows sales teams to focus more on value-added activities, such as preparing proposals for customers, thus enhancing core operations.

The efficiency improvements are already showing promising results, with an expected increase of about 20% in the conversion rate from discussions to actual business deals. Furthermore, the company can now efficiently approach customer lists with thousands of entries, paving the way for new customer acquisition. The centralization of critical data within Next SFA—ranging from email distributions to customer interaction histories—has become pivotal to this operational overhaul.

Key Features of Next SFA

- Approach Management: Classifies customer interactions based on engagement levels, allowing for efficient outreach.
- Dashboard: Automatically graphs and summarizes daily activity logs for easy reference.
- Bulk Emailing Capability: Reduces the time spent on sending emails from what previously took significant hours down to a fraction of that time.

About Tōei Denka Kōgyō

- Company Name: Tōei Denka Kōgyō Co., Ltd.
- President: Shigeki Yamamoto
- Location: 2-5-9 Komachi-dori, Chūō-ku, Sagamihara, Kanagawa Prefecture
- Founded: 1972
- Business Focus: General anodizing, high-performance special anodizing, precision anodizing, chemical conversion coating, and various metal surface treatments.
- Website: Tōei Denka Kōgyō

About Next SFA

Next SFA is engineered to prioritize user-friendliness and intuitive design, providing a comprehensive solution for enhancing sales activities. The platform features marketing automation capabilities, enabling management of the entire process from lead acquisition to order fulfillment seamlessly in one tool. The service boasts a high retention rate supported by robust free support for implementation, configuration, and ongoing operations. Moreover, it integrates with various tools including:

- freee (freee Inc.)
- Sansan (Sansan Inc.)
- Money Forward Cloud Invoice (Money Forward Inc.)
- LINE WORKS (LINE WORKS Inc.)
- Chatwork (kubell Inc.)
- Google Ads (Google LLC)
- Yahoo! Ads (LINE Yahoo Corporation)

For more detailed information, visit the Next SFA Service Site or view the Tōei Denka Kōgyō Case Study.

About GeoCode Inc.

Founded in February 2005, GeoCode is a leader in web marketing support, offering services such as web advertising management, SEO solutions, and website creation, alongside AI-driven search countermeasures. With the launch of Next SFA, GeoCode supports businesses in achieving digital transformation across the entire customer journey, from acquisition to order fulfillment.

- Company Name: GeoCode Inc.
- President: Daisuke Haraguchi
- Location: 4-1-6 Shinjuku, Shinjuku-ku, Tokyo
- Founded: February 14, 2005
- Capital: 3.6452 billion yen (as of August 2025)
- Stock Code: 7357 (Tokyo Stock Exchange Standard Market)
- Website: GeoCode