#Finland #Helsinki #UPM Adhesive Materials #label solutions #Labelexpo Europe

UPM Adhesive Materials Showcases Label Innovations at Labelexpo Europe 2025

UPM Adhesive Materials, which previously went by UPM Raflatac, is set to unveil its latest innovations in label materials at Labelexpo Europe 2025 in Barcelona, scheduled from September 16 to 19. This event is a significant milestone for the company as it marks its debut under the newly refreshed brand identity, emphasizing its commitment to sustainability and superior performance in adhesive technology.

The company is introducing a series of specialized solutions tailored to meet the distinct demands of logistics and consumer durable products, responding to ongoing trends in these fast-evolving sectors. With a notable focus on the growing importance of sustainability, these offerings highlight their dedication to supporting customers in enhancing the performance of their products while being environmentally responsible.

New Removable Label Solutions for Logistics

A standout highlight at the event is the launch of a new removable label material designed specifically for the logistics sector. As e-commerce flourishes, the logistics landscape undergoes rapid transformation, with brands increasingly opting to ship products in their original packaging to reduce waste and streamline processes. This new label solution promises fast and secure adhesion across various packaging materials while enabling easy removal without any residue. This feature is pivotal in enhancing consumer experience and contributing to circular packaging systems, allowing parcels to be resent without the need for new packaging, thus creating significant cost efficiencies.

Streamlined Consumer Durables Product Selection

In addition, UPM Adhesive Materials is debuting an intuitive product selection guide targeting the burgeoning consumer durables market. As the demand for energy-efficient household products surges, it has become crucial to streamline the labeling process on modern appliances, many of which now sport multiple labels for identification, energy ratings, and promotions. The new consumer durables offering simplifies the selection process, providing clear guidance and incorporating solvent-free adhesives and PET PCR materials that boost sustainability across the board.

Emphasis on Carbon Action and Recyclability

The firm plans to showcase its Carbon Action initiative, which allows customers to quantitatively assess their label materials' carbon footprints, utilize bio-based raw materials, and ensure compatibility with recycling standards. Demonstrations of innovative wash-off label technologies are scheduled for highlight at the stand, illustrating how UPM's adhesives perform on various container types, including HDPE, glass, and PET. Visitors can interact with UPM experts who will provide insights on navigating PPWR regulations and designing labels with recyclability in mind.

Sylwia Jurys, Vice President of Markets EMEIA at UPM Adhesive Materials, stated, "Choosing the right label is crucial for enhancing sustainability, especially with the new PPWR regulations placing increased pressure on packaging standards. Our expertise in formulating label materials tailored for various environmental conditions ensures they meet performance expectations while aligning with sustainability objectives. We look forward to showcasing these innovative solutions at Labelexpo Europe and demonstrating how we can assist our customers in enhancing everyday products through superior label performance."

The event will also feature UPM's premium performance label materials catering to the wine and spirits industry, renowned for their aesthetic appeal and tactile quality. Attendees will have the opportunity to compete in interactive games to test their knowledge of pharmaceutical and healthcare label material solutions and explore MyRaflatac, a customer portal that offers seamless management for orders and real-time product access.

For further insights on how UPM Adhesive Materials can elevate sustainability and technical performance for label products, attendees are encouraged to visit booth 3D29.

This unveiling of innovative label material solutions reinforces UPM Adhesive Materials’ position as a leader in the adhesive technology realm, demonstrating their unyielding commitment to sustainability and customer satisfaction.

More Information

For further information, contact Anni Hakkala, Marketing Communications Manager at UPM Adhesive Materials, via email at [email protected] or by telephone at +358 40 706 2729.