Kayou Unveils Exciting 'Chase the Magic' Sweepstakes with New MY LITTLE PONY Trading Cards

An Immersive Experience for MY LITTLE PONY Fans

Kayou, a leading Chinese collectibles company, has once again raised the bar for trading card enthusiasts with the launch of the highly-anticipated "Chase the Magic" Sweepstakes. This innovative initiative serves as a vibrant complement to the rollout of the MY LITTLE PONY Friendship Eternal Cards – Moon Edition 2, which debuted on February 1, 2026 (EST). This exciting campaign not only celebrates the beloved MY LITTLE PONY franchise but also engages avid fans by offering them a unique opportunity to collaborate on a new pony character design.

A New Chapter in Collectibles

The MY LITTLE PONY Friendship Eternal Cards provide collectors with the chance to gather 189 unique cards spanning 10 rarity levels. Among them is an exclusive PR card, inspired by the impressive artwork created live at the New York Comic Con by the renowned comic artist Andy Price. The introduction of this card adds a tangible connection to the convention's electrifying atmosphere.

In an exciting twist, 20 of these packs will contain autographed versions, making them highly coveted items for collectors. One of the standout cards is the Shining Celebration – Zenith Rare (◇ZR), which features the Mane 6 in a stunning visual commemorating joy and friendship. Furthermore, anyone lucky enough to find a ◇ZR card will gain an extraordinary opportunity to co-create a pony character with Andy Price, enhancing their investment in the MY LITTLE PONY world.

Engaging Fans Like Never Before

This groundbreaking promotion invites fans to not only collect cards but to actively participate in the creative process. The gift of collaboration symbolizes a further evolution of fandom experiences, moving beyond mere collection to artistic expression. Fans aiming for the Zenith Rare card are encouraged to verify their pulls for eligibility to win a grand prize. This includes a unique opportunity to design a pony character, which will feature in a future Kayou trading card release.

Beyond the Zenith Rare card, there are also other collectible treasures, such as the Crystal Fantasy – Secret Rare (SC) and Shimmering Goldflow – Super Golden Rare (SGR) cards. These not only showcase the enchanting world of Equestria but also highlight the creativity that fans have come to expect from Kayou's partnership with Hasbro.

Collecting in Style

MY LITTLE PONY Friendship Eternal – Moon Edition 2 trading cards are beautifully packaged in eye-catching foil-wrapped booster packs. Each pack contains eight cards, offering a blend of rarity that will delight both seasoned collectors and newcomers alike. Fans can also opt for collector's boxes, containing five packs, or booster boxes, featuring 12 packs for an enriched collecting experience.

The cards are widely accessible, available now at top U.S. retailers, including Amazon, Target, GameStop, Best Buy, and Barnes & Noble. Additionally, fans can find them through online streaming commerce platforms, ensuring a broad reach.

A Fan-Friendly Sweepstakes

Launching alongside the trading card reveal, the "Chase the Magic" Sweepstakes operates from February 1, 2026, to May 31, 2026. To ensure maximum participation, it is open only to U.S. residents who have purchased the cards. Interested fans need to validate their entries by uploading images of their Zenith Rare cards and sending them for physical verification.

Winners can look forward to receiving a commissioned oversized version of their new character design in addition to the chance of pocketing ultimate fan experience rewards. This not only strengthens community ties but also reaffirms Kayou's commitment to fan engagement and enjoyment.

About Kayou and Hasbro

Kayou continues to stand out in the crowded collectibles market as China's leading trading card company and a trusted partner with a diverse portfolio of licensed IPs in anime, entertainment, and pop culture. They are part of the Global Unicorn Index 2025, signifying their rapid growth and creativity.

In partnership with Hasbro, a global leader in games and toys, the initiative exemplifies a shared mission to create joy and community through play. Fans can stay connected through Kayou’s social media handles for updates on cards, sweepstakes information, and ongoing fan activities.

In conclusion, Kayou’s latest offerings, combining engaging collectibles with innovative sweepstakes, signify a big leap forward for interactive fan experiences, blurring the lines between collecting and creativity like never before.