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Atlas Free Launches 'Normal?' Campaign

Atlas Free, a prominent nonprofit organization dedicated to eradicating human trafficking, has launched a provocative campaign titled 'Normal?' to raise awareness and challenge society's complacency surrounding sex trafficking. This initiative coincides with Human Trafficking Awareness Month and is designed to unveil a harsh reality: sex trafficking isn't just an isolated issue but a routine occurrence in our world.

The Campaign's Bold Message

The 'Normal?' campaign poses a critical question: "Should this be normal?" With staggering statistics showing traffickers earning approximately $648 million daily—more than the daily GDP of countries like Greenland and Samoa—and with an estimated 27.6 million people trapped in this horrifying situation, the campaign illustrates that human trafficking is as commonplace as daily life itself. By making these comparisons, Atlas Free aims to awaken the public to the discomforting truth that this exploitation flourishes in plain sight; it has become woven into the very fabric of our systems.

Callie Tybur, Chief Operating Officer at Atlas Free, expressed, "This isn't an issue confined to far-off places or shadowy corners of society. Sex trafficking thrives because it's woven into the fabric of our systems. It hides in plain sight, and we've become blind to it. 'Normal?' forces us to ask if we're willing to keep looking the other way—or if we'll finally say, 'Enough.'"

Confronting Uncomfortable Truths

The campaign doesn't shy away from the grim realities facing us:

• - Every second, traffickers generate approximately $7,483.
• - Each day, traffickers accumulate a staggering $648 million in profits.
• - Annually, around 27.6 million individuals fall victim to exploitation, enough to fill Madison Square Garden 1,380 times.

Through stark analogies and compelling narratives, the 'Normal?' campaign aims to instill a sense of urgency in addressing the stark prevalence of human trafficking. The underlying message is clear: this cruel reality can only thrive if society allows it to continue unchallenged.

A Call to Action

Atlas Free is not only highlighting the problem but is also urging individuals to take action. The campaign invites people to join Team Freedom, a subscription service dedicated to fighting human trafficking. The funds generated through this initiative support critical programs across 26 different countries, encompassing various efforts ranging from survivor rescues to holistic long-term care and advocacy.

Mollie Thompson, Art Director at Atlas Free, emphasized the need for collective action, stating, "Trafficking isn't normal, but it's been normalized. When we tolerate it, we enable it. But when people act—when they give, advocate, and stand together—freedom becomes possible. That's the world we're fighting for."

By participating in the campaign, individuals can directly engage with the issue and influence change. Visitors to the campaign's website can cast their vote on whether they believe sex trafficking should be considered normal, promoting active dialogue on this crucial topic.

Conclusion

The 'Normal?' campaign launched by Atlas Free serves as an essential reminder that we must confront uncomfortable truths and challenge the status quo. The stark realities of sex trafficking require immediate attention and active participation from society. The slogan is clear: It's only normal if we allow it to be. For more information, visit atlasfree.org/normal to learn how you can make a difference and join the fight against human trafficking.