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Parks Associates Launches Strategic Consulting Unit

Parks Associates, a renowned international research and advisory firm, has announced the debut of its new Strategic Consulting Unit, aimed at bolstering the consumer and business technology sector. This initiative is a significant step forward in delivering customized insights and strategies for companies navigating the complexities of the tech landscape.

Supporting Client Needs in a Complex Market

With nearly 40 years of experience, Parks Associates has established a wealth of knowledge in the connected home, broadband, and business technology sectors. The firm seeks to leverage this extensive background to provide enhanced consulting services for the myriad of clients it supports. As Elizabeth Parks, the President and CMO, remarked, “This consulting service provides a new approach to support the hundreds of companies we serve across the connected home and business ecosystems.”

The unit is designed to help businesses refine their competitive positioning and improve their market strategies, directly addressing the unique challenges they face.

Comprehensive Offerings for Today's Challenges

The Strategic Consulting Unit's offerings encompass a variety of services tailored to meet client-specific needs. Parks Associates specializes in:
1. Technology Assessments: Analyzing emerging technologies to evaluate their market size and potential.
2. Custom Market Analysis: Delivering insights tailored to address particular challenges and identify growth opportunities.
3. Strategic Planning: Providing step-by-step strategies aligned with data insights and market trends.
4. Competitive Benchmarking: Helping companies identify their position, key differentiators, and the dynamic market landscape.
5. Workshops and Training: Arming teams with essential knowledge about the market.
6. Marketing and PR Guidance: Offering support on corporate strategies, activities, and actionable recommendations.

A Unique Position in the Industry

Parks Associates stands out in the market due to its expansive research focus, particularly in consumer and business technologies. According to Jennifer Kent, VP of Research, “As the technology landscape grows increasingly complex, businesses need more than data—they need independent insights that drive results.” This new consulting unit is designed precisely to fulfill that need, integrating Parks Associates' unparalleled research data capabilities with strategic consulting expertise.

The firm has built an extensive network and industry relationships through events and conferences tailored for executives, placing it in a prime position to provide effective consulting solutions.

Building on Decades of Expertise

Founded in 1986 and certified as a woman-owned business, Parks Associates specializes in research related to various sectors including home security, streaming services, broadband, digital media, and more. The company conducts quarterly surveys of 10,000 internet households, accumulating critical data to inform its research methodologies.

Each year, Parks Associates gathers industry leaders for key events like CONNECTIONS™, which focus on the business of smart home technologies, and the Connected Health Summit, reinforcing its commitment to delivering actionable insights and fostering industry collaboration.

In conclusion, the launch of the Strategic Consulting Unit marks a pivotal enhancement in Parks Associates' offerings, empowering clients to navigate market disruptions and identify new growth opportunities through tailored strategies and deep industry insights. For more information, visit Parks Associates’ website or contact them directly for consulting inquiries.