#Germany #Mytheresa #Munich #Chloë Sevigny #luxury fashion

Mytheresa Unveils Fall/Winter 2026 Campaign Featuring Chloë Sevigny

The luxury multi-brand digital platform, Mytheresa, has officially launched its Fall/Winter 2026 Campaign, and it's making waves. This season, the campaign is headlined by none other than Chloë Sevigny, a revered actress and fashion icon known for her bold style and uniqueness. The campaign was made available globally on September 9, 2026, exclusively on mytheresa.com.

A Curated Luxurious Collection

This campaign showcases a carefully curated selection from some of the world’s leading luxury Maisons, including high-end brands such as Valentino, Saint Laurent, Gucci, Toteme, Messika, Yeprem, and more. The offerings encompass a refined edit of ready-to-wear clothing, exquisite accessories, and opulent fine jewelry, all tailored to reflect Mytheresa's hallmark of effortless, elevated luxury with an emphasis on outstanding craftsmanship and distinctive silhouettes.

Chloë Sevigny, with her distinctive flair and years of experience in fashion and culture, brings a unique perspective to the campaign. The imagery captures her in an intimate cinematic style, set against the vibrant backdrop of New York City, highlighting a narrative that interweaves personal style with self-expression.

Capturing Personal Style

The campaign features Sevigny moving through the city's iconic landscape, adorned in a wardrobe that harmonizes instinctive dressing with thoughtful choices. Each look seems like a spontaneous moment captured, inviting viewers into her world where fashion becomes a storytelling medium. The visuals interlace refined tailoring, sculptural outerwear, tactile knitwear, and fluid evening pieces, culminating in a manifestation of effortless sophistication.

In Sevigny's words, “I've always used clothing as a way to express myself, and this campaign reflects that—elegant in one moment, playful in the next. Shooting it in New York, a city that has shaped so much of who I am, made the experience feel especially personal. Mytheresa has such a distinct point of view, and it was a pleasure to bring my own perspective into that.”

A Celebration of Modern Fashion

Launching globally on mytheresa.com, the Fall/Winter 2026 Campaign also features a dedicated editorial narrative that spotlights Chloë Sevigny, emphasizing an exclusive selection from this season's most sought-after luxury collections. The campaign is a celebration, not just of high fashion, but of the art of dressing itself—a concept that explores the nuances between style and personal storytelling. It makes a strong case for the idea that clothing can serve as an intimate language, expressing individuality amidst curated luxury.

As fashion continues to evolve, Mytheresa and Sevigny’s collaboration stands as a testament to contemporary elegance, bridging the gap between high-end fashion and personal narrative in a recognizable urban setting. Whether you are a fashion enthusiast or someone simply looking to elevate your wardrobe, this campaign introduces pieces that promise to resonate with the discerning modern consumer.

With this exciting launch, the journey does not end; it provides a canvas for others to discover their style while celebrating fashion's powerful ability to narrate one’s story. Expect to see stunning imagery and inspiring content that perfectly aligns with Mytheresa's commitment to luxury fashion.

Stay tuned to Mytheresa for updates on this campaign and other seasonal launches going forward, as they continue to refine the luxury shopping experience with a bold point of view—one that reflects the unique characteristics of their offerings and celebrates the individuals who wear them.