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Harris Teeter's 2026 Harvest Feast Round Up Campaign

Harris Teeter is excited to reveal the start of its 2026 Harvest Feast Round Up initiative, a heartfelt campaign designed to support local food banks during the bustling holiday season. Running until December 29, this effort invites customers at Harris Teeter stores to round up their purchase totals to the next whole dollar at checkout. The added amount goes directly to assist food relief organizations that serve communities across all Harris Teeter markets.

This initiative is particularly significant as it builds upon the success of last year's campaign, where customers and associates together raised more than $820,000 to help combat food insecurity. Over the past 18 years, Harris Teeter's Harvest Feast Round Up campaign has garnered an impressive total of over $14 million in donations for those in need.

In collaboration with 19 local agencies, Harris Teeter is committed to providing nutritious meals to families struggling with food shortages year-round. Each participating food bank and pantry partners with designated Harris Teeter stores in their regions, ensuring that all donations made stay within the community in which they were made. This localized approach allows Harris Teeter customers to directly see the impact their contributions have on their neighbors.

Danna Robinson, director of corporate affairs and customer relations at Harris Teeter, emphasized the importance of community involvement, stating, "We want to make giving back a simple part of our customers' everyday visits. Through our Harvest Feast Round Up campaign, we're proud to bring together our valued associates, our customers, and our local food banks to make a meaningful difference in the communities we serve."

The fundamental success of the Harvest Feast campaign hinges on the generosity of Harris Teeter customers and associates. As Robinson noted, "Every dollar donated at checkout stays local, supporting food bank partners that serve families in the same community where the donation is made. We are incredibly thankful for the support we receive. It allows us to provide millions of meals each year to those who need it most."

By simply rounding up their purchase totals, customers create a significant impact, helping to alleviate hunger in their communities. Harris Teeter hopes to inspire even more generous contributions this year and is thrilled to facilitate a process where giving back is part of the shopping experience.

To learn more about Harris Teeter's 2026 Harvest Feast Round Up campaign and how to participate, customers are encouraged to visit the official website.

About Harris Teeter:
Founded over 60 years ago, Harris Teeter has grown to become a staple in the communities it serves. As a wholly-owned subsidiary of Kroger, it operates more than 250 stores and has a workforce of around 36,000 associates across several states including North Carolina, South Carolina, Virginia, and others. The company continually seeks to enrich lives one meal, one family, and one community at a time, which reflects their long-standing commitment to community enrichment and support.