#Japan #Tokyo #Healthy Eating #Otsuka #QON

Discovering Culinary Joy: A New Online Community

In July 2025, Otsuka Pharmaceutical Co., Ltd. and QON Co., Ltd. partnered to create a vibrant online community named "Kenja no Smart Gohan Bu" (Smart Meal Club of the Wise). This initiative aims to promote health through an enjoyable approach to daily meals. By fostering appreciation for good food and encouraging small, thoughtful changes—referred to as "smart tweaks"—the community aims to support individuals in living healthier lives naturally.

What is the Smart Meal Club?

The Smart Meal Club is designed to transform everyday meals into exciting experiences. Participation is free and open to everyone. It caters to individuals who wish to enjoy their favorite foods without guilt while being conscious of their health. Members are encouraged to share tips and practices for incorporating "smart tweaks" into their meals, fostering healthier lifestyles that prioritize future well-being.

With the product "Kenja no Shokutaku Double Support," designed to moderate sugar and fat absorption through dietary fiber (indigestible dextrin), this community provides insights into healthier eating. Designed to support blood sugar and triglyceride balance post-meal, this functional food symbolizes a commitment to elevating health-conscious eating practices.

A Place to Connect

Launched as a part of the Kizuna Community—a fan platform by QON that began in January 2020—this initiative allows over 2 million participants from diverse backgrounds to engage meaningfully with various brands and public entities. The platform encourages collaboration and feedback, creating events that embody the essence of connection and value creation among consumers and corporations.

The staff behind the Smart Meal Club expressed their commitment to understanding modern dietary needs as Japan shifts toward Western eating habits, leading to decreased fiber intake and resulting health issues. Their vision is to create products that align effectively with contemporary lifestyles—leading to the development of the Smart Meal Club as a space for sharing the joys of food.

A Community with Purpose

"Kenja no Shokutaku Double Support" doesn’t just focus on personal health management, but also aims to serve as an advocate for the health of friends, family, and colleagues. By fostering communication through the Smart Meal Club community, they hope to uncover opportunities for the product to thrive in the marketplace, facilitating essential dialogues around healthful eating.

With the mantra "Today's effort protects your future self," Otsuka and QON strive to enhance customer experiences through community engagement, seeking to build a society where everyone can pursue health naturally. They believe that simple, thoughtful changes in diet can lead to longstanding health benefits.

Celebrate with Us!

As the community kicks off, a special campaign gives participants a chance to win "Kenja no Shokutaku Double Support". The first 100 participants to comment at least once in the community will receive a complimentary box of this product. This initiative runs until October 15, 2025, providing an exciting way for early members to enjoy the benefits of this health-centric product.

Otsuka Pharmaceutical and QON Background

Otsuka Pharmaceutical has a long-standing mission: to innovate products that enhance global health. Operating through both pharmaceutical and nutraceutical sectors, Otsuka aims to enhance overall healthcare from disease treatment to everyday health improvement.

On the other hand, QON, since its inception in 1996, has focused on building online communities that connect enterprises and local governments with consumers. Their expertise spans over 300 successful community initiatives that utilize advanced data science techniques for relationship building and sustainable growth.

Join Us!

Become part of the Smart Meal Club where food and fun meet health. Let’s talk about what you love to eat and share our health journeys together with Otsuka and QON!