#Japan #Tokyo #Daikanyama #Brownies #Fat Witch

Immerse Yourself in New York with Fat Witch New York's "SWEET ESCAPE to NY"

Fat Witch New York, the iconic brownie shop that originated in NYC, is bringing the spirit of the Big Apple to Tokyo! From April 28, 2026, the Daikanyama location will host an exclusive event titled "SWEET ESCAPE to NY," where visitors can enjoy a authentic NYC experience without leaving Japan.

A New Proposal for Traveling to NYC

In recent years, travel to foreign countries has become less accessible due to yen depreciation and rising costs. Fat Witch New York’s SWEET ESCAPE to NY was born from a desire to allow people to experience the essence of New York right here in Japan. Since its establishment in 1998, this New York-based brand has built a reputation for offering delightful brownie treats that transport customers to the bustling streets of NYC, encouraging them to take a break from everyday life and indulge in a sweet getaway.

Daikanyama Transformed into NYC

The Fat Witch New York store in Daikanyama will feature a unique interior reminiscent of New York's iconic brick architecture. Special decorations inspired by the Statue of Liberty and the Brooklyn Bridge will set the mood. An immersive area named "Witch Times Square" will provide a snapshot of New York's vibrant atmosphere right inside the café.

Limited Edition Brownies Inspired by NYC

Guests can explore a selection of brownie sets inspired by famous NYC landmarks and culture. Each brownie flavor is meticulously crafted to capture the essence of New York, showcasing the best of what this brand has to offer. Customers can purchase individual brownie boxes and mix and match their favorite flavors, creating a personalized assortment that reflects their tastes.

Featured Products:

1. 6-piece SWEET ESCAPE to NY Brownies - Priced at ¥2,484 (tax included)
- Includes: 2 regular Fat Witch brownies with NY exclusive labels, plus 1 each of Hazelnut, Java, Carrot, and Salty Caramel flavors.
2. Yellow Bus Box of Brownies (24 pieces) - Priced at ¥10,260 (tax included)
- Contains: An assortment of 16 flavors including Hazelnut, Java, Carrot, Salty Caramel, Double Chocolate, and more, presented in a package designed like a yellow school bus, reminiscent of the streets of New York. Ideal for sharing and parties.

New Limited Editions:

• - Carrot Baby: A cinnamon-spiced treat with carrot powder and raisins.
• - Java Chip Baby: A combination of sweet chocolate and rich coffee flavors for a more adult brownie experience.
• - Salty Caramel Baby: Featuring French sea salt and gooey caramel for a delightful sweet-salty experience.
• - Hazelnut Baby: Packed with rich hazelnut flavor for a crunchy treat.

In addition to these delectable treats, the shop will also feature unique merchandise related to the brand's icon, a witch, including tumblers and oversized T-shirts that resonate with New York City's flair.

Event Details

• - Event Name: SWEET ESCAPE to NY
• - Duration: April 28, 2026, to November 15, 2026

Location

Fat Witch New York Daikanyama
Address: 29-9 Sarugakucho, Shibuya, Tokyo, 150-0033
Phone: 03-3461-0039
Hours: 11 AM (10 AM on weekends and holidays) to 7 PM; Closed on Mondays (open on holidays).
Website: Fat Witch New York Tokyo

For further convenience, an online store is available for those who wish to experience the delightful brownies from the comfort of their homes, accessible 24/7.

About Fat Witch New York

Founded in 1998 in New York City, Fat Witch Bakery is renowned among tourists as a must-visit destination for brownies, often recognized as an iconic NYC souvenir. Ribbon Foods acquired the rights to produce and sell Fat Witch products in Japan in 2015 and has been faithfully extending this delicious brand to Japanese customers. In October 2023, the brand underwent a rebranding to unify its identity under Fat Witch New York to foster a cohesive experience across both countries.

Contact Information

Company: Ribbon Foods Co., Ltd.
Location: 3-15-28 Mitsuyaminami, Yodogawa-ku, Osaka
Contact: Wada (New Business Planning Section)
Phone: 06-6301-6855
Website: Ribbon Foods