#Japan #Skincare #Tokushima #SHIRO Yuzu #Kito Yuzu

Discover the New Yuzu Skincare Collection from SHIRO

SHIRO, a renowned Japanese cosmetic brand, has unveiled an exciting new range of skincare products based on the vibrant and refreshing Kito yuzu from Tokushima prefecture. The new line focuses on providing a rejuvenating experience by utilizing the entire yuzu fruit, from its zest to its juice and seeds. This comprehensive approach ensures that every aspect of the yuzu's natural benefits is harnessed, creating products that not only pamper your skin but refresh your senses.

A Closer Look at the New Products

The new Yuzu skincare collection features two brand new offerings: the Yuzu Face Wash and the Yuzu Oil-In Serum. Additionally, the well-loved Yuzu Face Mist and Yuzu Oil-In Water have been reformulated to enhance their efficacy and sensory properties. The Yuzu Face Wash presents a rich, fragrant foam that deeply cleanses while leaving the skin hydrated. It’s perfect for those busy mornings or slowing down during your nighttime routine.

Yuzu Face Wash

• - Volume: 150mL
• - Price: ¥4,730 (including tax)

This product uses distilled water extracted from yuzu peels, creating a creamy foam that washes away impurities while maintaining moisture levels. With a sophisticated balance of sweetness and tartness in its aroma, it's an ideal choice for anyone seeking a refreshing cleanse. Just a single pump is enough to produce fine bubbles, making it accessible for users of any age and gender, making it a perfect gift for loved ones.

Yuzu Oil-In Serum

• - Volume: 30mL
• - Price: ¥9,350 (including tax)

This luxurious serum incorporates a wealth of nutrients from the entire yuzu fruit. The two-layer structure ensures a perfect balance of moisture and nourishment, yielding smoother, more resilient skin. Its texture is light and quick to absorb, making it suitable as a serum or a pre-toner treatment. With its nourishing properties, this serum supports a healthy skin barrier, ideal for any season.

Enhanced Yuzu Face Mist

• - Volume: 120mL
• - Price: ¥5,500 (including tax)

The beloved Yuzu Face Mist has been revitalized with a boost of juicy yuzu juice as well as an increased oil concentration resulting in a brighter and more aromatic experience. This multipurpose mist is perfect for hydration throughout the day, making your skin feel revitalized no matter where you are.

Yuzu Oil-In Water

• - Volume: 120mL
• - Price: ¥8,800 (including tax)

Combining oil from yuzu seeds and refreshing yuzu juice with distilled water, this product offers an indulgent moisture mist experience. Formulated to hydrate while balancing oil and water levels in the skin, it is a must-have for anyone looking for luxurious, soft skin.

The Origin of Kito Yuzu

The Kito yuzu, found within the rich ecological environment of Tokushima, is celebrated for its unique fragrant notes, nutritional benefits, and refreshing flavor. SHIRO's commitment to using local ingredients supports the community, and there is pride in the connection with farmers, ensuring sustainable cultivation methods that respect the environment. By using the entire fruit, SHIRO showcases the full potential of Kito yuzu in each product, allowing customers to enjoy its delightful benefits to the fullest.

Join Us for the Launch

Release Date: April 17, 2025, at 10 AM on the SHIRO online store and at all SHIRO retail locations nationwide.

With the new Yuzu skincare line, SHIRO encourages all skincare enthusiasts to embrace the revitalizing power of natural ingredients found in Kito yuzu. Experience refreshing skincare sessions that not only enhance your skin but uplift your mood with invigorating scents.

About SHIRO

Founded with the mission of creating high-quality cosmetics that the team cherishes, SHIRO prioritizes ethical practices and sustainability, combining innovative technology with the finest natural ingredients. With stores across Japan, as well as in London and Taiwan, SHIRO continues to share its unique offerings globally, promising to bring out the best in beauty and the environment. Visit their official site or Instagram for more details on their journey and the natural riches they offer.

For further updates and product information, visit the official SHIRO online store: SHIRO Official Site