#Japan #Tokyo #FamilyMart #Unagi Day #Early Reservation

Exciting Early Reservation Campaign by FamilyMart for Unagi Day

FamilyMart, a well-known convenience store chain based in Tokyo, is gearing up for the upcoming Unagi Day on July 26, 2026, by launching a thrilling early reservation campaign. Starting May 28, 2026, customers can reserve from a lineup of eight delicious Unagi dishes available at approximately 16,400 FamilyMart locations and online.

In a special nod to its 45th anniversary, which will be celebrated in September 2026, FamilyMart is committed to providing the best in taste and value for its customers with its slogan: "the best challenge."

Wide Range of Unagi Dishes

The star of the show this year is the Kagoshima Prefecture Unagi Kabayaki, which is the highlight of the assorted meal offerings. FamilyMart aims to cater to a variety of tastes and lifestyles by providing eight distinct dishes, including:

• - Premium Kagoshima Unagi Kabayaki Don
• - Unagi and Beef Grill Combo
• - Unagi Sushi Rolls

The Premium Kagoshima Unagi Kabayaki Don features meticulously sourced unagi paired with high-quality rice and special sauce, crafted to ensure satisfaction until the very last bite. Perfect for family gatherings or personal indulgence, these dishes are designed for various dining experiences.

Exceptional Savings with Early Reservations

In an effort to further enhance customer satisfaction, FamilyMart is introducing significant savings for early reservations. Shoppers can enjoy discounts of up to 500 yen when booking their favorite Unagi dishes through FamilyMart’s online platform.

Additionally, early birds will have the chance to win a Roast Beef Set valued at 5,500 yen for only 1 yen through a lucky draw, open to 500 winners. All of these incentives are aimed at reducing food waste while providing great seasonal offerings.

Reservation Benefits:

• - Early Bird Discount: Reserve the Premium or Regular Kagoshima Unagi Kabayaki Don during the early reservation period and enjoy 200 yen off. Online reservations will also reward customers with 300 FamilyMart Points, which can be redeemed later!
• - Drink Bonus: Customers who make a purchase in-store will receive a coupon for a free Suntory Black Oolong Tea on their next transaction. Those who reserve online will receive a similar free drink coupon directly on the FamilyMart app.

Detailed Reservation Period:

• - Early Reservation: May 28, 2026, 10:01 AM to June 30, 2026, 9:00 AM.
• - Normal Reservation: June 30, 2026, 10:01 AM to July 22, 2026, 9:00 AM.
• - Pick-Up: Customers can select a pick-up date between July 22 to July 26.

Unique Features of Kagoshima Unagi Kabayaki

Each Unagi dish is crafted with high regard for ingredients:
1. High-Quality Unagi: Sourced from Kagoshima, renowned for its ideal climate for unagi farming.
2. Special Sauce: A refined sauce made with a blend of flavorful soy sauce and the essence of grilled unagi bones for a rich taste experience.
3. Finest Rice: Using Koshihikari rice from Uonuma, recognized for its exceptional flavor and perfect texture.

Due to optimized sourcing methods, the Premium Kagoshima Unagi Kabayaki Don has been made available at better prices compared to the previous year, making it easier for more customers to enjoy.

Product Details:

• - Standard Kagoshima Unagi Don (3/4 Tail): Priced at 2,680 yen.
• - Premium Kagoshima Unagi Don (1 Tail): Priced at 3,980 yen.
• - Unagi and Beef Grill Combo: Priced at 1,980 yen for a delightful mix of flavors.

FamilyMart's initiatives are not only aimed at enhancing the shopping experience but also addressing customer demands for value and seasonal enjoyment. Through creative offers and community engagement, FamilyMart continues to cement its role as a beloved convenience store.

Conclusion

As Japan approaches this significant culinary tradition, FamilyMart stands ready with quality dishes and enticing offers. Early reservations are encouraged to ensure customers do not miss out on the tasty and memorable experiences this Unagi Day. Check out the FamilyMart online reservation page for more details and to secure amazing deals today!