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COCOLAB® Appoints Gayle Tait as CEO

In an exciting move aligned with its ambitious growth strategy, COCOLAB®, the innovative oral wellness brand renowned for its flagship product Cocofloss®, has announced the appointment of Gayle Tait as Chief Executive Officer. This change takes effect on August 31, 2026, and marks a significant step as the company prepares to navigate a new phase of expansion in the competitive oral care sector.

COCOLAB® was founded by sisters Dr. Chrystle Cu and Catherine Cu, who aimed to revolutionize dental care by designing products that prioritize both effectiveness and user enjoyment. Gayle Tait will be joining the dynamic duo at a crucial time, as the company experiences remarkable growth. Over the past three years, COCOLAB® has reported nearly 200% revenue growth, solidifying its status as one of America's fastest-growing private companies according to the 2026 Inc. 5000 list.

The brand has made noteworthy strides into national retail markets, partnering with major retailers like Target and Walmart.com to broaden its reach. Cocofloss® has become synonymous with superior oral care, receiving accolades such as the Allure Best of Beauty Award four times, most recently in 2026 for Best Floss.

Catherine Cu expressed enthusiasm about Tait’s arrival, stating, "When Chrystle and I started COCOLAB®, our vision extended beyond mere flossing. We aim to reshape the relationship people have with oral care by infusing joy into the process. Gayle shares this ambition, and together we intend to enhance lives for years to come."

Dr. Chrystle Cu added, "Gayle stands out as a leader who understands various business environments. Her impressive experience in Silicon Valley resonates with our founding story. Her insights will undoubtedly help us enhance our brand’s magic and further our growth in the market."

Tait brings over 20 years of versatile leadership experience, having worked across several high-growth sectors, including consumer products and technology. Her journey began at L'Oréal, where she spent 15 years leading the UK consumer products division, characterized by remarkable growth metrics. She later transitioned to Google, overseeing a vast brand payment business for Google Play, demonstrating her ability to thrive in rapidly evolving industries.

Most recently, Tait served as CEO of Trove, a circular commerce technology company, and holds a position on the board of e.l.f. Beauty, where she provided valuable strategic insight during a period of significant development.

Commenting on her new role, Tait said, "I feel privileged to join COCOLAB® at such a pivotal stage. The company has cultivated an exceptional bond with its customers through its expertise and engaging products. The chance to collaborate with visionary founders like Cat and Chrystle to extend our reach and establish an enduring brand is incredibly inspiring."

Consumer interest in oral health is on the rise, with many recognizing its importance in overall wellness regimens. COCOLAB® has pioneered this shift, founded on the notion that effective oral care should bring joy rather than be a chore. Blending clinical efficacy with playful design, COCOLAB® is on a mission to create products that not only perform well but also resonate emotionally with users.

With Tait at the helm, COCOLAB® aims to deepen its leadership in oral care, amplify brand visibility, and innovate continuously, ultimately making dental hygiene a more enjoyable experience for everyone. As COCOLAB® embarks on this new chapter, it remains committed to enhancing the lives of millions by reimagining everyday oral care routines.

For more information about COCOLAB® and its innovative products, visit www.cocolab.com or follow them on social media @meetcocolab on Instagram and TikTok.