#USA #San Francisco #Geospatial Data #Overture Maps Foundation #William Mortenson

Overture Maps Foundation Welcomes William Mortenson as New Executive Director

On November 3, 2025, the Overture Maps Foundation announced the appointment of William Mortenson as its new Executive Director, a significant move as the organization embarks on its next phase of growth and industry influence. Mortenson, who boasts extensive experience in geospatial data and mapping policies, aims to advance Overture's mission to create a foundational base layer of map data that enhances data exchange across the geospatial ecosystem.

Background on William Mortenson

Mortenson comes to Overture with an impressive professional history within the U.S. federal mapping landscape, having most recently served as the Director of the Office of Geography at the National Geospatial-Intelligence Agency (NGA). He takes over from Marc Prioleau, Overture's founding executive director, who is set to retire. Mortenson's background aligns closely with Overture's ambitious objectives, making him an ideal fit for this pivotal role.

In his new position, Mortenson emphasizes that Overture's previous work has established it as a fundamental pillar in the open geospatial ecosystem. He expressed his enthusiasm for Overture's collaborative approach, stating, "I am excited by Overture's collaborative model, bringing organizations together to solve problems no one organization can solve alone."

Vision for the Future

Mortenson outlines the pressing challenge of optimizing the integration of diverse geospatial data. He recognizes that the future of mapping is about more than sheer data ownership; it's about creating a framework that allows accessible usage of data to drive insightful decisions. "Overture is creating a shared reference system that allows standardized and non-standardized data alike to flow into the ecosystem quickly and reliably," he added, highlighting the importance of creating an open environment for data exchange.

Mortenson comes equipped with over 25 years of guiding geospatial data modernization in governmental and defense sectors. His expertise perfectly matches Overture's needs, as he has successfully led transformations that utilize automation, Artificial Intelligence, and new operational models to enhance data quality and operational efficiency. His insight into the urgent necessity for interoperable standards promises to elevate collaboration between public and private sectors, strongly positioning Overture in the market.

Industry Impact

Nick Lee, Chair of Overture's Steering Committee, emphasized the significance of Mortenson’s appointment. "He brings a unique and deeply relevant perspective, with firsthand experience leading geospatial initiatives in government alongside a clear understanding of how the industry operates," he noted. Lee believes that Mortenson’s leadership will reinforce connections with governmental bodies and public-sector partners, unlocking further opportunities for growth.

Prioleau remarked, "Will has long been an advocate for open data and the pivotal role it plays in geospatial applications. He is a collaborative manager who will help realize the potential for open map data, interoperability, and enhanced collaboration across industries and sectors."

Since its inception in 2022, the Overture Maps Foundation has focused on developing trustworthy, user-friendly, and interoperable open map data designed for present and future applications. Its mission has attracted a diverse array of over 40 global organizations.

The significance of Overture’s Geospatial Ecosystem Reference System (GERS) was recently recognized by Fast Company, which listed it among the "Next Big Things in Tech for 2025." This endorsement underscores the critical role innovation in mapping plays in shaping not only the geospatial industry but also various companies and consumer experiences at large.

Conclusion

With Mortenson at the helm, the Overture Maps Foundation is poised for a transformative phase that could redefine how geospatial data is leveraged in a rapidly evolving technological landscape. The commitment to collaboration and openness is expected to facilitate significant advancements in mapping technology and its applications, making it an exciting period for the organization and its stakeholders.