#Japan #Tokyo #BREWDOG #MAN WITH A MISSION #PUNK IPA

BrewDog Unleashes a Revolutionary Punk IPA for MAN WITH A MISSION's 15th Anniversary

BrewDog, the UK’s top craft beer brand, is once again shaking things up with the renowned musical group MAN WITH A MISSION (MWAM). This dynamite collaboration has evolved beyond mere design changes—it's a profound statement in the realm of craft beer, blending music and culture more than ever before.

In October 2023, BrewDog and MWAM reignited their iconic partnership, led by a commitment to redefine beer as a cultural asset. This collaboration aims to bridge the gap between craft beer and music, truly immersing beer enthusiasts worldwide into an experience that combines thrilling sound sets with exceptional brews.

The new release, Punk IPA, is not only a nod to MWAM's 15-year journey but also BrewDog’s flagship offering that started it all. This year’s edition comes adorned with a dazzling anniversary design, readying itself to capture both the soul of craft beer lovers and hardcore fans alike.

BrewDog's Punk IPA has always showcased a golden hue, crafted using New World hops that unleash explosive flavors. The beer is known for its vibrant aromas of tropical fruits such as grapefruit, pineapple, and lychee, along with hints of caramel, finishing with a sharp bitterness. As a beer that marked BrewDog's inception, Punk IPA remains timeless and ever-evolving.

The Celebration Launch Event

On November 27, 2023, an anticipated launch event took place at Bagus Shibuya, gathering Punks and fans to celebrate this partnership. The first segment featured key personalities including Jean-Ken Johnny and DJ Santa Monica sharing insights on MWAM’s 15-year journey, with the intense atmosphere elevating the energy around the event.

Jean-Ken Johnny expressed gratitude, saying, “I am incredibly honored to collaborate with BrewDog for this superb project. Please enjoy the Punk IPA that carries our name!” DJ Santa Monica chimed in with enthusiasm stating, “It's good! So good!!” This electrifying synergy of beer and music created a unique festival atmosphere, as DJ Santa Monica took to the decks, inviting everyone to dance and enjoy the moment together.

Special Campaigns and Prizes

To commemorate the anniversary, an exciting campaign kicked off alongside the beer's release. Titled “YOUR NEXT FAVOURITE BEER,” fans are encouraged to partake in a contest to win exclusive merchandise. Purchases at retail outlets or dining establishments featuring BrewDog beers allow fans to enter for a chance to win amazing prizes ranging from custom coach jackets to towels and glasses featuring the special MWAM design.

• - A Prize: Custom Coach Jacket (20 winners) - Purchase 3 cans
• - B Prize: Custom Towel (50 winners) - Purchase 2 cans
• - C Prize: Custom Glass (100 winners) - Purchase 1 can

The campaign runs from December 2, 2025, to February 28, 2026, allowing beer enthusiasts plenty of time to join in on the fun. This campaign represents the synergy of two powerful brands—BrewDog and MAN WITH A MISSION—creating a tapestry of celebration across the beer and music realms.

The UK Pub Experience Comes to Life

Adding to the excitement, BrewDog is partnering with HUB, a well-known British pub chain in Japan, for a limited-time campaign from December 1-31, 2025. Customers purchasing BrewDog beers at HUM will receive an exclusive collaboration design sticker with their drinks, further emphasizing the cultural exchange BrewDog promotes.

Brewing Australia coffee in Tokyo, and finding balance between craft brew and sound vibrations, BrewDog and MAN WITH A MISSION's collaboration is not just a celebration of a drink; it embraces a lifestyle. Join in on the festivities, taste the creativity packed into every can, and raise a glass to the dynamic power of craft beer and music. This collaboration is only the beginning—stay tuned for more exciting ventures as these two forces continue to evolve.

With this monumental release, BrewDog invites you to find your next favorite beer, promising unforgettable moments and exceptional flavors.