#Japan #Shibuya #Panda #TORIHADA #creators economy

The Launch of PANDA – A Game Changer in Video Creation

On August 27, 2026, TORIHADA, a leading creator DX company based in Shibuya, Tokyo, officially launched PANDA, a semi-automated video creation tool specifically designed for generating vertical advertisement videos for e-commerce products. This innovative tool is set to revolutionize the way e-commerce businesses create marketing videos, minimizing the time and effort involved in the process while maximizing the impact.

Key Features of PANDA

One of the standout features of PANDA is its ability to generate a video in as little as five minutes. The only tasks required from users are selecting the materials and defining the promotional content. This means that anyone can easily produce videos with minimal effort.

The generated videos can be managed collectively through a user-friendly dashboard that enables sorting by posting status, account, session name, and creation duration. Direct downloads to mobile devices are also facilitated, ensuring that users can always keep track of their posts and avoid missing any submissions, even when managing multiple accounts.

PANDA comes packed with a variety of useful features:

• - Product Management: Users can register and manage multiple products in one place.
• - Account Management: Users can preset multiple SNS accounts with custom fonts and voices to reflect in generated videos effortlessly.
• - Video Stock: Users can upload and tag material videos for individual products, which is also compatible with mobile operations.
• - Session Generation: Create videos by combining product information, scripts, and voiceovers on a session-by-session basis.
• - Text and Sound Effects Stock: Users can pre-register subtitle materials and sound effects for reuse.
• - Voice Dictionary: A dictionary feature helps prevent mispronunciations, enhancing narration accuracy.
• - Shooting Requests: Creation and management of shooting requests can all be done through a smartphone.
• - Usage Dashboard: Provides an overview of plans, monthly video outputs, team members, and user permissions in one place.

Impact Innovation

PANDA offers significant benefits by potentially reducing editing workloads by up to 90%. Traditional editing requires 60 to 120 minutes for each video, but users can accomplish this in only 5 to 30 minutes with PANDA. For those posting 50 videos a month, this translates to a reduction in editing time from approximately 40 hours to just about 6 hours.

Reducing operating costs is another highlight; with internal processes requiring oversight from multiple personnel, PANDA streamlines these operations by standardizing editing formats and workflows. This leads to maintaining quality while cutting costs to about half of previous internal production levels.

Improved Revenue Explained

Some sellers using PANDA reported that increased video production led to revenue growth of approximately 2.2 times. Even with the usage costs of PANDA factored in, the resulting gross profit significantly exceeds those costs, emphasizing the value of integrating this innovative tool.

The Inspiration Behind PANDA

As vertical video advertisement demand continues to rise on e-commerce platforms and social media, the challenge of time-consuming video production remains prevalent, particularly for small to mid-sized sellers with limited resources. PANDA was developed to address these pressing challenges faced by e-commerce businesses.

A Vision for Future Growth

PANDA embodies the belief that efficiency should be handled by AI, while creativity should be the domain of people. By delegating tasks effectively, PANDA aims to create an environment where entrepreneurs can dedicate their energies to more creative endeavors, fostering a new economic landscape where individuals and businesses with purpose take center stage.

Recommended for:

• - E-commerce businesses aiming to produce continuous advertising short videos for their products
• - Those with available shooting materials who find video editing to be time-consuming or lack the required skills
• - Users managing multiple SNS accounts for video advertising

Proven Success with PANDA

Internally, TORIHADA has used PANDA, successfully managing 20 accounts with only three staff members, achieving a total GMV exceeding ¥13 million within three months. Together, they posted approximately 3,500 videos, demonstrating PANDA's effectiveness in real-world applications.

Explore PANDA

For more information on PANDA and to start your journey towards effortless video creation, visit PANDA's official website or contact them at [email protected].

About TORIHADA

TORIHADA is a creator DX company dedicated to promoting the creator economy, operating platforms like FANME that facilitate interactions between creators and fans. They offer short movie marketing services utilizing their proprietary creator database, Pythagoras, while also supporting creators through PPP STUDIO, which manages and promotes talents. With over 2,000 associated creators and a total follower count exceeding 540 million, TORIHADA is committed to driving innovation in content creation and brand partnerships.