#Germany #Hisense #Berlin #AI Companion #IFA 2026

Hisense Unveils AI-Powered 'Companion Living' at IFA 2026

Hisense, a renowned global brand in consumer electronics and home appliances, has made waves at IFA 2026 with its innovative concept, 'Companion Living.' Under the theme "Innovating a Brighter Life," the company demonstrates how artificial intelligence can seamlessly integrate into daily life, enhancing household tasks and creating a more intuitive living environment.

The Core of 'Companion Living'

At the heart of this groundbreaking concept is V AIOS, an advanced version of Hisense's VIDAA operating system. V AIOS is built on four central AI functions: perceiving, thinking, communicating, and executing. Together, these capabilities allow V AIOS to understand human context and intentions, facilitating natural interactions between users and devices. The system not only perceives the user's needs but also coordinates various smart home devices to perform tasks on their behalf. This results in a smarter, human-centered approach to living.

Everyday Applications of AI

The AI Companion Suite further expands the potential of intelligent living by focusing on three primary areas: cooking, laundry, and energy management. In the kitchen, smart solutions collaborate to make cooking simple and stress-free. By taking into account individual preferences, available ingredients, and contextual factors, the kitchen can intelligently coordinate devices like the fridge and oven to suggest meal ideas and assist users throughout the cooking process.

The same intelligent technology applies to laundry. The appliances are capable of recognizing fabric types and adjusting washing and drying processes according to care requirements, eliminating the guesswork involved in garment maintenance. Moreover, in the living area, the UR9 device acts as the gateway to a connected home, optimizing air circulation and climate control based on the occupants and environmental conditions.

These innovations illustrate how AI can go beyond individual smart devices to become a more proactive, personalized, and integrated part of our daily lives.

Global Presence and Partnerships

Beyond domestic innovations, Hisense also announced its partnership with UEFA for EURO 2028, marking another milestone after their previous collaborations in the tournaments of 2016, 2020, and 2024. This partnership showcases Hisense's commitment to connecting communities, from everyday life to global sporting events.

Company Overview

Founded in 1969, Hisense has become a recognized leader in the household appliance and consumer electronics sectors, serving customers in over 180 countries. The company specializes in providing high-quality multimedia products, appliances, and smart IT solutions. According to Omdia, Hisense ranks first globally in the television market for screens larger than 100 inches from 2023 to the first half of 2026. As an innovator in RGB MiniLED technology, Hisense continues to shape the future of entertainment and household technology.

Hisense remains dedicated to its vision of "Innovating a Brighter Life," with initiatives designed to bring people closer together through technology.