Hirugami Onsen Shiki no Ori Hanaya: A New Artistic Experience
Nestled in the serene mountains of Nagano Prefecture, Hirugami Onsen Shiki no Ori Hanaya has unveiled a breathtaking transformation following a recent renovation. Managed by Mirai Resort Co., Ltd., this traditional Japanese ryokan now features a striking lobby centerpiece that captures the essence of the local landscape through art.
Unveiling the Artistic Lobby
The grand reopening, set for June 7, 2025, introduces guests to a magnificent art object that stretches approximately 3 meters in length, symbolizing the rich floral diversity of the Southern Shinshu region. This stunning installation primarily showcases Dahlias, renowned for being the most exported flower from the area. The infusion of seasonal flowers and driftwood seamlessly melds nature with art, creating a warm and inviting atmosphere for visitors.
To commemorate this transformation, guests will receive a special offer: a VIP lounge coupon worth 3,000 yen, themed around the 3,000 mm length of the art object, making the stay even more memorable.
The Vision Behind the Renovation
Hirugami Onsen Shiki no Ori Hanaya has embarked on a path of evolution since August 2023, striving for essential regional revitalization through a unique blend of hospitality and technology. In April 2025, it rebranded itself, marking a new chapter in its mission to provide exceptional guest experiences. The lobby renovation signifies the second phase of a larger upgrade strategy which includes enhancing dining experiences with the opening of a café and VIP lounge.
The Concept of Space Design
The newly designed lobby aims to become a gathering place that invites guests to relax and unwind. The space boasts:
- - An open and comfortable area to enjoy after a soothing soak in the on-site hot springs.
- - An environment that celebrates the beauty of seasonal flowers while embodying the warmth of the local community.
The interior reflects the concept of "seasonal beauty" and the Japandi style—a fusion of Japanese and Scandinavian aesthetics. This style harmoniously combines the Japanese principles of "wabi-sabi" and the Scandinavian concept of "hygge," resulting in a space that radiates comfort and tranquility. The design incorporates natural materials, indirect lighting, and soft tones, further enhanced by the striking art object constructed with large pieces of driftwood and adorned with seasonal flowers.
Understanding the Art Installation
The monumental art piece in the center of the lobby serves as a symbolic representation of the natural surroundings and culture specific to Achi Village in Nagano. The various components of this installation include:
- - Large driftwood sourced from the upper Kiso River.
- - Five pillars mimicking the majestic mountain silhouettes.
- - Decorative elements crafted from seasonal flowers found in Southern Shinshu, including:
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Dahlia (the most exported cut flower in Japan)
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Gentian (the floral symbol of Nagano Prefecture)
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Alstroemeria,
Delphinium,
Amaranth,
Blue Star,
Christmas Rose, and
Astrantia.
This artistic endeavor is designed by Satomi Abe of Hanashikan, further cementing the ryokan’s commitment to integrating local culture with contemporary design.
Special Offers for Guests
To celebrate the art installation’s unveiling, guests booking a stay during the promotional period from June 18 to July 10, 2025, can take advantage of the exclusive lobby renovation plan. This includes a VIP lounge coupon valued at 3,000 yen, effectively enhancing the overall experience of their visit.
Reservations
Reservations can now be made through the official website or by phone. Given the limited availability of accommodation, early booking is highly recommended. Don’t forget to mention the coupon code "PR617" when reserving your stay.
About Hirugami Onsen Shiki no Ori Hanaya
Hirugami Onsen Shiki no Ori Hanaya is committed to preserving traditional Japanese hospitality while incorporating technological advancements to enhance guest experiences. With 15 elegantly styled rooms, the ryokan offers various amenities, including private baths known for their restorative properties. The alkalizing hot spring water with a pH of 9.7 is celebrated for its skin-enhancing qualities, gaining recognition as a "beauty spot".
The culinary offerings feature local ingredients skillfully prepared by the head chef, with standout dishes like Shinshu beef sukiyaki and meat sushi delighting visitors.
Situated conveniently just a 10-minute drive from the Ina Yamamoto IC on the Chuo Expressway and a 30-minute bus ride from Iida Station, Hirugami Onsen Shiki no Ori Hanaya is poised to create unforgettable memories for every guest.
Company Overview
Mirai Resort, based in Minato, Tokyo, is dedicated to revolutionizing the traditional Japanese ryokan experience through technology-driven improvements while cherishing the core values of Japanese hospitality. As an emerging startup, the company not only manages Hirugami Onsen Shiki no Ori Hanaya but also ventures into consulting and beauty businesses, continually contributing to genuine regional revitalization.
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