#Japan #Tokyo #Wasabi #Forbes Global Properties #TONTON

Celebrating a New Partnership: TonTon and Forbes Global Properties

On August 28, 2025, the highly anticipated launch party commemorating the partnership between 株式会社TonTon and Forbes Global Properties (FGP) took place at Crane's 6142 in Harajuku. This monumental event attracted more than 800 guests, marking a significant milestone in the realm of luxury real estate.

A Gathering of Influencers and Leaders

The event brought together a diverse group of attendees, including real estate professionals, executives from publicly traded companies, influencers, and creators from various fields, such as fashion and travel. This eclectic mix provided a unique platform for international cultural and business exchange, emphasizing the importance of collaboration in today's global market.

Remarks from Notable Guests

Prominent figures at the event included FGP's CEO Michael Jalbert and Managing Director of Business Development Marcus Benussi, both of whom highlighted their global strategy and expectations for the Japanese market. The event also featured congratulatory speeches from Satsuki Katayama, a former Cabinet Office Minister and current senator, alongside Mariko Maniyan, Deputy Editor of Forbes JAPAN. Additionally, traditional Japanese ceremonies such as the signing ceremony and kagami-biraki blended seamlessly with the event's modernity, showcasing the harmony between Japanese culture and international commerce.

Launch of the New Brand 'WASABI'

In conjunction with this significant day, TonTon unveiled its new luxury brand, WASABI. Designed to elevate the intrinsic richness of Japanese architecture, culture, and climate into global real estate value, WASABI aims to act as a bridge connecting people and cultures, much like the role of wasabi in sushi. This brand encapsulates the essence of Japanese luxury, envisioning a new narrative and framework for presenting Japan's unique aesthetic to the world.

WASABI specializes in luxury real estate, with an exclusive partnership with FGP that aims to showcase refined properties in Japan to wealthy individuals globally. The brand emphasizes more than just opulence; it embodies Japan's intrinsic beauty and craftsmanship by offering properties that reflect the history, artistry, and coexistence with nature unique to Japan.

Comments from TonTon's CEO

Hiroki Imagawa, CEO of TonTon, expressed his excitement about this new venture, stating, "We are thrilled to take this significant step in introducing Japanese luxury real estate to the world through our partnership with Forbes Global Properties. We view real estate not merely as assets but as bridges connecting history, culture, and people. The name 'WASABI' embodies this philosophy. Our goal is to expand our reach into Asia, Europe, and the Middle East, sharing Japan's beauty and new values with a global audience."

About Forbes Global Properties

FGP is a prestigious global network targeting affluent individuals, providing an exclusive selection of luxury property information across over 115 cities worldwide. Its membership comprises handpicked real estate advisors, leveraging the brand power and expertise of Forbes to deliver premium services. As FGP's sole official partner in Japan, TonTon plays a pivotal role in broadening the reach of Japanese luxury properties to the global marketplace.

Company Overview: TonTon

Founded in 2013 and based in Meguro, Tokyo, TonTon operates across various real estate sectors—including buying, leasing management, investment support, and professional talent placement. With the establishment of the partnership with FGP, TonTon has set a framework to promote Japanese luxury real estate globally. Grounded in the philosophy of Hito-Mouke, the company strives to create values and connections through real estate.

Contact Information

For further inquiries related to this press release, please contact:

• - Tonton Public Relations Department, Yada
• - E-mail: [email protected]
• - Tel: 03-3711-8358

This launch event not only marked a significant milestone for TonTon but also showcased Japan's cultural richness and business potential on a global stage, heralding a new era in luxury real estate.