Wyndham's Trademark Collection Expands Significantly Surpassing 100 Hotels in the U.S.
Wyndham Hotels & Resorts, recognized as the largest hotel franchisor globally, is celebrating a remarkable milestone with its Trademark Collection by Wyndham brand, surpassing 100 hotels across the United States. This achievement is a testament to the brand's rapid growth, which has seen a doubling of its domestic portfolio in just five years. With an increasing interest from independent hotel owners looking to benefit from the strengths and reach of a global hospitality leader, the Trademark Collection has emerged as the fastest-growing soft brand in the country.
Launched in 2017, the Trademark Collection has experienced a significant rise in U.S. locations, responding to the growing consumer demand for unique and experiential stays in various destination markets. The brand caters to a wide range of distinctive properties, from luxurious gaming resorts to contemporary urban hotels that reflect the individuality of their locales. Notable properties in this collection include:
According to Leo Danese, Vice President of Lifestyle Brands at Wyndham Hotels & Resorts, "Independent hotel owners are increasingly opting for Trademark Collection to keep unique characteristics while leveraging Wyndham's extensive resources." This flexibility allows establishments to maintain their identity while benefiting from comprehensive support in various areas such as revenue management, distribution, and technology.
The Trademark Collection is expanding not just in the U.S. but also on a global scale. As the brand continues to grow, its portfolio now encompasses nearly 350 hotels worldwide, with more than 100 additional locations in development. Properties outside the U.S. include strategic international destinations featuring Caribbean beachfront resorts, European landmarks, and innovative urban hotels in Asia-Pacific. Highlights include:
By joining the Trademark Collection, hotels can access the Wyndham Advantage, a comprehensive offering designed to assist owners in enhancing their market competitiveness. Since 2018, Wyndham has invested over $425 million in bolstering its technology infrastructure, aiding franchisees with superior distribution and revenue management solutions. Additionally, they benefit from Wyndham Rewards®, an award-winning loyalty program boasting nearly 122 million enrolled members globally, presenting lucrative opportunities to attract dedicated travelers.
In conclusion, Wyndham's Trademark Collection represents a significant move towards supporting independent hotel owners, allowing them to maintain their unique identity while simultaneously leveraging the extensive resources of a well-established global brand. The continued expansion highlights the strong market demand for distinctive and regionally rooted hotel offerings, making the Trademark Collection a prominent player in the hospitality landscape. For more insights and opportunities regarding Trademark Collection by Wyndham, interested parties can visit WyndhamDevelopment.com.
Whether seeking boutique stays or unique experiences, travelers can go to WyndhamHotels.com/Trademark to plan their next adventure.
Launched in 2017, the Trademark Collection has experienced a significant rise in U.S. locations, responding to the growing consumer demand for unique and experiential stays in various destination markets. The brand caters to a wide range of distinctive properties, from luxurious gaming resorts to contemporary urban hotels that reflect the individuality of their locales. Notable properties in this collection include:
- - The Galt House Hotel, Trademark Collection by Wyndham: Situated in Louisville, this is the flagship hotel of the Trademark Collection and stands as one of the largest independent hotels in the country. With more than 1,300 rooms, it has long been a central figure in the city’s hospitality landscape.
- - The Orbit Hotel, Trademark Collection by Wyndham: Housed in a repurposed NASA facility near Cleveland, this hotel creatively combines mid-century design with space-inspired details, offering guests a unique ambience while celebrating the region's aerospace history.
- - MB Hotel, Trademark Collection by Wyndham: This boutique oceanfront hotel in Miami Beach showcases a blend of Art Deco charm and modern design. It’s positioned just steps away from vibrant local dining and cultural hotspots, providing visitors with a quintessential coastal experience.
- - Hilo Hawaiian Hotel, Trademark Collection by Wyndham: Located in Hawaii, this hotel offers breathtaking views of Hilo Bay and easy access to Hawaii Volcanoes National Park, enhancing the brand’s presence in Hawaii.
- - The Beekman Tower, Trademark Collection by Wyndham: This property on Manhattan's East Side is famous for its spacious accommodations featuring kitchenette facilities and a rooftop lounge, providing stunning views of the East River and the United Nations headquarters.
According to Leo Danese, Vice President of Lifestyle Brands at Wyndham Hotels & Resorts, "Independent hotel owners are increasingly opting for Trademark Collection to keep unique characteristics while leveraging Wyndham's extensive resources." This flexibility allows establishments to maintain their identity while benefiting from comprehensive support in various areas such as revenue management, distribution, and technology.
The Trademark Collection is expanding not just in the U.S. but also on a global scale. As the brand continues to grow, its portfolio now encompasses nearly 350 hotels worldwide, with more than 100 additional locations in development. Properties outside the U.S. include strategic international destinations featuring Caribbean beachfront resorts, European landmarks, and innovative urban hotels in Asia-Pacific. Highlights include:
- - Hotel Traveltine Downtown Singapore, Trademark Collection by Wyndham: Situated in Singapore’s historic Kampong Glam district, this hotel boasts modern amenities and a rooftop pool that overlooks the city skyline.
- - The Proud Karon Beach Phuket, Trademark Collection by Wyndham: Located close to Karon Beach, this resort offers spacious rooms and numerous on-site facilities to enhance the guest experience.
- - Fontinha Porto, Trademark Collection by Wyndham: Taking residence in a former quarry, this boutique hotel in Porto combines contemporary design with local heritage, attracting visitors interested in culture and architecture.
- - Hotel MX Condesa CDMX, Trademark Collection by Wyndham: Nestled in a stylish neighborhood of Mexico City, this hotel pays homage to its locale with modern accommodation offerings and proximity to cultural sites.
- - Grand Decameron Complex Bucerias, a Trademark All-Inclusive Resort: This extensive beachfront property provides multiple dining options, swimming pools, and plenty of entertainment features, catering to families and leisure travelers alike.
By joining the Trademark Collection, hotels can access the Wyndham Advantage, a comprehensive offering designed to assist owners in enhancing their market competitiveness. Since 2018, Wyndham has invested over $425 million in bolstering its technology infrastructure, aiding franchisees with superior distribution and revenue management solutions. Additionally, they benefit from Wyndham Rewards®, an award-winning loyalty program boasting nearly 122 million enrolled members globally, presenting lucrative opportunities to attract dedicated travelers.
In conclusion, Wyndham's Trademark Collection represents a significant move towards supporting independent hotel owners, allowing them to maintain their unique identity while simultaneously leveraging the extensive resources of a well-established global brand. The continued expansion highlights the strong market demand for distinctive and regionally rooted hotel offerings, making the Trademark Collection a prominent player in the hospitality landscape. For more insights and opportunities regarding Trademark Collection by Wyndham, interested parties can visit WyndhamDevelopment.com.
Whether seeking boutique stays or unique experiences, travelers can go to WyndhamHotels.com/Trademark to plan their next adventure.
Topics Travel）
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