NBC's 'On Brand with Jimmy Fallon' Launches KitchenAid's Cordless Campaign

In an exciting blend of television and innovation, NBC's hit show "On Brand with Jimmy Fallon" has initiated a new campaign for KitchenAid's latest product, the Go® Cordless System. This inventive marketing effort not only highlights KitchenAid's commitment to modern convenience but also brings aspiring marketers into the spotlight. Through this initiative, KitchenAid seeks to connect with American audiences and elevate home cooking experiences.

KitchenAid's Go® Cordless System marks a significant advancement in kitchen appliances, enabling users to enjoy the freedom and flexibility that comes with a cordless operation. Now available in a chic Porcelain White, this collection boasts a range of essential appliances powered by a single removable and rechargeable battery. Included in the lineup are key devices, such as the Cordless Hand Mixer, Hand Blender, Food Chopper, and Citrus Juicer, among others. The intention behind this collection is to cater to the needs of consumers who appreciate the art of cooking, regardless of their location or circumstances.

During a recent episode of "On Brand with Jimmy Fallon," KitchenAid featured the creativity of participants tasked with marketing the Go® Cordless System. The standout concept came from Bianca Fernandez, who proposed a unique dating web series titled “No Cords Attached.” This innovative idea combines the world of romantic connections with the culinary possibilities offered by the KitchenAid Go® Cordless System, allowing participants to woo potential partners through their cooking skills.

Chad Ries, the global brand director for KitchenAid Small Appliances at Whirlpool Corporation, shared insights into the campaign, reflecting on the diversity of ideas presented. "The KitchenAid Go® Cordless System was designed to empower makers to create their favorite recipes easily, no matter where they may be," said Ries. He acknowledged how each participant brought a distinct perspective on how to market this revolutionary product, with Bianca's idea resonating well due to its connection to both cooking and relationships.

Consumers are invited to engage with the brand further by participating in a sweepstakes that offers them a chance to win their very own Porcelain White KitchenAid Go® Cordless System. This exciting contest runs until October 30, 2025, and can be accessed via KitchenAid's website, encouraging home cooks to explore the limitless possibilities of their creativity.

In summary, the collaboration between NBC's "On Brand with Jimmy Fallon" and KitchenAid represents not just a campaign but a movement that encourages creativity in the kitchen. With their pioneering Go® Cordless System, KitchenAid continues to uphold its legacy of innovation, adapting to consumers' evolving needs and emphasizing the importance of connectivity and creativity in culinary pursuits. Whether one is a seasoned chef or a beginner, the message is clear: with KitchenAid, everyone can unleash their inner maker! Looking ahead, the legacy of KitchenAid as a frontrunner in kitchen innovation is set to continue, paving the way for new experiences in cooking that are as liberating as they are delicious.

For more information about the KitchenAid Go® Cordless System or to enter the sweepstakes, visit KitchenAid.com.