Monica Belsito Takes the Helm at Function of Beauty as CEO
In a significant move for the beauty industry, Function of Beauty, renowned for its customizable personal care products, has proudly appointed Monica Belsito as its new Chief Executive Officer. This announcement comes at a time when the company is poised for further growth and innovation.
Belsito brings over ten years of leadership experience to her new role, which will enhance the company's marketing, sales, and innovation strategies. Before this appointment, she served as the Chief Marketing Officer at Sabra Dipping Company, where she was instrumental in developing transformative marketing strategies that ultimately led to the acquisition of Sabra by Pepsi late in 2024. Her previous experience also includes a six-year tenure as the founding Chief Marketing Officer for LOLA, where she helped transition the brand from a direct-to-consumer model to a large-scale omnichannel business in the feminine care sector.
Rob Hawk, the CFO and COO of Function of Beauty, highlighted the importance of this appointment, stating, "Our growth strategy heavily relies on our retail partnerships with some of the world's largest retailers. With Monica by our side, we are excited to promote the benefits of our custom-made personal care formulas compared to traditional offerings. This is a pivotal moment for our company, and I look forward to collaborating with Monica and our leadership team for the next chapter of growth."
Expressing her enthusiasm about the new role, Belsito stated, "Joining the Function of Beauty team at this crucial time in the company's journey is truly exciting for me. Function of Beauty stands out in the market, and my vision is to leverage our unique manufacturing platform, solid distribution network, and world-class product range to redefine the personal care landscape. I plan to work closely with our talented team and retail partners to turn this vision into reality."
Function of Beauty was established in 2015 by a team of MIT engineers and a cosmetic scientist, leading the charge in the custom beauty movement. Their innovative approach allows customers to create wholly individualized products for their hair and body care needs. The company has built a first-of-its-kind facility in Pennsylvania, designed to produce made-to-order items at scale with precision equipment designed and coded in-house.
Today, Function of Beauty showcases a commitment to celebrating individuality through customizable products. It empowers each customer to create unique formulas tailored to their specific needs, offering a fresh alternative in the beauty space. As Monica Belsito steps into her role as CEO, many anticipate a new wave of innovation and dedication to consumer-focused solutions from the company, further revolutionizing the personal care industry.
The vision of a customer-centric approach charted by Function of Beauty is not only about providing personalized care but also reshaping how beauty products are conceived and delivered in contemporary society. As Belsito takes the helm, it will be interesting to see how her extensive marketing acumen translates into a strategic focus that aligns with the brand's foundational goal—empowering users to embrace their unique beauty and preferences. With Belsito’s leadership, Function of Beauty aims to solidify its position as a leader in customizable personal care.
Belsito brings over ten years of leadership experience to her new role, which will enhance the company's marketing, sales, and innovation strategies. Before this appointment, she served as the Chief Marketing Officer at Sabra Dipping Company, where she was instrumental in developing transformative marketing strategies that ultimately led to the acquisition of Sabra by Pepsi late in 2024. Her previous experience also includes a six-year tenure as the founding Chief Marketing Officer for LOLA, where she helped transition the brand from a direct-to-consumer model to a large-scale omnichannel business in the feminine care sector.
Rob Hawk, the CFO and COO of Function of Beauty, highlighted the importance of this appointment, stating, "Our growth strategy heavily relies on our retail partnerships with some of the world's largest retailers. With Monica by our side, we are excited to promote the benefits of our custom-made personal care formulas compared to traditional offerings. This is a pivotal moment for our company, and I look forward to collaborating with Monica and our leadership team for the next chapter of growth."
Expressing her enthusiasm about the new role, Belsito stated, "Joining the Function of Beauty team at this crucial time in the company's journey is truly exciting for me. Function of Beauty stands out in the market, and my vision is to leverage our unique manufacturing platform, solid distribution network, and world-class product range to redefine the personal care landscape. I plan to work closely with our talented team and retail partners to turn this vision into reality."
Function of Beauty was established in 2015 by a team of MIT engineers and a cosmetic scientist, leading the charge in the custom beauty movement. Their innovative approach allows customers to create wholly individualized products for their hair and body care needs. The company has built a first-of-its-kind facility in Pennsylvania, designed to produce made-to-order items at scale with precision equipment designed and coded in-house.
Today, Function of Beauty showcases a commitment to celebrating individuality through customizable products. It empowers each customer to create unique formulas tailored to their specific needs, offering a fresh alternative in the beauty space. As Monica Belsito steps into her role as CEO, many anticipate a new wave of innovation and dedication to consumer-focused solutions from the company, further revolutionizing the personal care industry.
The vision of a customer-centric approach charted by Function of Beauty is not only about providing personalized care but also reshaping how beauty products are conceived and delivered in contemporary society. As Belsito takes the helm, it will be interesting to see how her extensive marketing acumen translates into a strategic focus that aligns with the brand's foundational goal—empowering users to embrace their unique beauty and preferences. With Belsito’s leadership, Function of Beauty aims to solidify its position as a leader in customizable personal care.
Topics Consumer Products & Retail）
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