#Japan #Ski Resort #Hospitality Operations #Joetsu #Cupid Valley

Revamped Cupid Valley Takes Skiing to New Heights with Upgraded Quad Lift

Cupid Valley, one of the ski resorts operated by Hospitality Operations, is set to reopen for the 2025-2026 ski season on December 27, 2025. Located in Niigata Prefecture, this resort is prized for its superb snow quality and exhilarating slopes. The star of this season's enhancements is the newly refurbished second quad lift, which has been extended to 1,425 meters and promises an unmatched skiing experience.

A New Era of Skiing at Cupid Valley

With its remarkable snow conditions, Cupid Valley offers 12 well-groomed courses and a maximum skiing distance of 4,000 meters. The extended lift significantly enhances accessibility and convenience across the entire ski area, allowing skiers to explore more options than ever before. The number of skiable courses has doubled from four to eight, dramatically increasing the total skiing distance from roughly 4,500 meters to an astonishing 7,600 meters.

The renovated lift operates at an impressive speed of 5 meters per second, ensuring that skiers can navigate the slopes swiftly while enjoying breathtaking views of the surrounding landscape. The introduction of a new lift storage facility has also improved safety measures throughout the area, ensuring a worry-free experience for all visitors.

Exciting Adventures Await with Revival of Tree Run Area

One of the highlights of this season is the resurgence of an advanced-level tree run area, now made accessible thanks to the newly extended lift. This area allows skiing enthusiasts to experience the thrill of deep, powdery snow while utilizing the natural terrain of the mountain. It is designed for those looking for a more adventurous skiing experience.


Image Credit: Cupid Valley Resort

Warm Up in Natural Hot Springs

After a day filled with thrilling runs, visitors can unwind at the Yukidaruma Onsen Kubi Kin, a natural hot spring located at the foot of the mountain. The relaxing green-hued waters offer a soothing bath that revitalizes tired muscles, providing an ideal way to relax and refresh before another day on the slopes.

Special Promotions and Events This Season

Cupid Valley has also lined up a variety of events and special promotions for the opening season:

• - Open Gratitude Day: From December 27 to December 28, where lift tickets are offered at half price on opening day!
• - Pork Soup Service: Enjoy warm pork soup on December 28, starting from 11 AM.
• - Ski Day: On January 12, first 100 guests purchasing lift tickets will receive discount vouchers for future visits.
• - Old Style Day: February 15 invites guests dressed in old-style clothing to receive free lift tickets.
• - Candle Road & Snow Festival: February 28 features fireworks, candle displays, and more!
• - Learner's Ski School: March 1 offers a free 2-hour ski lesson for elementary school beginners (limited to the first 10 sign-ups).
• - S-1 Grand Prix: An exciting sled championship will take place on March 15 for 50 participants!

Logistics, Pricing, and Access

The operational period for Cupid Valley is from December 27, 2025, to March 22, 2026. The ski resort will be open daily from 8:30 AM to 4:00 PM, beginning at 10:00 AM on the opening day. Night skiing will also be available from January 2 to February 22, on specific weekends and holidays.

Lift ticket prices are as follows:

• - Day Pass: Adults - ¥5,600, Junior High and High School Students - ¥4,200, Elementary Students - ¥3,200.
• - Night Pass: ¥2,000.

Location and Contact Information

Cupid Valley is situated in Joetsu City, Niigata Prefecture.

• - Address: 4820 Sugawa, Anzuka, Joetsu, Niigata 942-0534
• - Phone: 025-593-2041
• - Website: Cupid Valley Official Site

About Hospitality Operations

Founded on July 22, 2005, Hospitality Operations is headquartered in Chiyoda, Tokyo, and specializes in a wide range of hospitality ventures including hotels, ryokans, glamping, ski resorts, golf courses, and restaurants. Learn more about their work at Hospitality Operations Official Website.