MotionPoint Expands Multilingual Marketing Services with Key Content Acquisition

In a significant move to enhance its capabilities in multilingual marketing, MotionPoint, a world leader in website translation and localization, has officially acquired Key Content, a premier agency specializing in multilingual content marketing. This acquisition, announced on January 9, 2025, represents a strategic advancement for MotionPoint, enabling them to offer unique marketing solutions at scale across various markets and languages.

Enhancing Offerings with Key Content

With the integration of Key Content’s services, MotionPoint is set to broaden its technological capabilities and service offerings. The acquisition positions MotionPoint as a comprehensive provider of translation, localization, and multilingual content marketing solutions for websites. As a key player in the industry, MotionPoint aims to help businesses enhance their multilingual content strategies through improved service offerings, including multilingual search engine optimization (SEO), high-authority localized content, and the creation of multilingual digital assets.

Evan Kramer, CEO of MotionPoint, expressed excitement about this acquisition, stating, "We have long specialized in website localization. Now, with the addition of Key Content’s marketing solutions, we are taking the next step to meet the growing needs of our clients. This acquisition empowers us to help businesses create expert-crafted digital content that resonates more effectively with audiences. It highlights our commitment to providing InLanguage, InCulture, and InMarket digital content solutions that foster authentic connections and drive measurable business outcomes."

Gonzalo Suárez, the founder of Key Content, is equally enthusiastic about the new partnership. He shared, "At MotionPoint, we have found the ideal partner to elevate Key Content’s impact. Together, we can deliver unprecedented multilingual marketing solutions to clients worldwide." As part of this transition, Gonzalo will step back from daily operations but continue as an advisor, while Pablo Navascués, who has led Key Content since 2022, will remain as the general manager, directly reporting to Kramer.

Shared Vision for Multilingual Digital Content

Pablo Navascués highlighted the shared vision between MotionPoint and Key Content, emphasizing their unified perspective regarding the future of multilingual digital content. He stated, "Our collaboration will allow clients to leverage a combination of tools and solutions that cater to their unique needs."

MotionPoint’s broader vision also aims to redefine multilingual content marketing within the context of rapidly evolving AI technology. Michelle Vann, Executive Vice President of Multilingual Marketing at MotionPoint, noted, "As content quality becomes increasingly critical, we focus on supporting businesses with solutions that streamline the creation of what we term InContent Marketing™. Our goal is to empower organizations to efficiently produce high-quality content that is InLanguage, InCulture, and InMarket."

Richard Erickson, a partner at Lightview Capital, the private equity sponsor of MotionPoint, remarked, "This partnership expands MotionPoint's capability to deliver enterprise-level solutions, enabling clients to achieve their multilingual marketing goals. We are excited to support the ongoing growth and innovation of both companies."

The Road Ahead for MotionPoint

The integration of Key Content’s services not only enhances MotionPoint’s offerings but also allows the company to better support the marketing strategies of businesses worldwide. With a commitment to effectively connecting clients with their audiences, MotionPoint continues to be a leader in the realm of multilingual marketing.

About MotionPoint

MotionPoint specializes in website translation and multilingual marketing, enabling businesses to create, maintain, and optimize marketing messages tailored to any audience. Utilizing innovative technology and deep expertise, MotionPoint ensures that clients can effectively engage with their target audiences in culturally and linguistically relevant ways. For further information, visit www.motionpoint.com.

About Key Content

Key Content is a leading multilingual content marketing agency renowned for creating impactful digital content for global audiences. With a focus on performance, branding, and reputation, Key Content connects global brands with audiences in over 80 markets. More information can be found at www.key-content.com.

About Lightview Capital

Lightview Capital is a private equity firm that focuses on investing in founder-led companies within the business services and tech-enabled services sectors. Lightview partners with portfolio companies to unlock growth and drive value through industry expertise and strategic support. To learn more, visit www.lightviewcapital.com.