#Japan #Tokyo #Sanyo Shokai #SANYO Awards #Product Excellence

The 2024 SANYO Awards Ceremony: Honoring Excellence in Retail and Product Development

On June 6, 2024, Sanyo Shokai Co., Ltd. held its annual SANYO Awards ceremony at its headquarters located in Shinjuku, Tokyo. This prestigious event aimed to recognize and celebrate the exceptional sales efforts of various retail locations and the innovative product developments achieved by the company's planning teams over the past year.

The ceremony welcomed approximately 80 participants, including representatives from winning retail locations and project teams, with some stakeholders joining remotely due to geographical constraints. The awards covered two main categories: the Retail Division and the Product Division, highlighting a commitment to excellence and sustainability.

Retail Division Awards

In the Retail Division, out of 775 retail locations nationwide, Sanyo Shokai selected 34 outstanding locations that significantly contributed to achieving their annual budget targets. These selections were based on various performance metrics, allowing for a fair evaluation of each store’s contribution to the company's overall success. Recognitions included the Excellence Award, which was given to the top 24 stores, and junior accolades such as the Bravery Award for an additional 10 deserving locations.

Among these participating stores, two distinguished retail locations were honored with the President's Award (Grand Prize):

• - Paul Stuart at Tobu Department Store, Ikebukuro
• - Mackintosh London at Karuizawa Prince Shopping Plaza

These awards underline the dedication and hard work of the teams behind these impressive sales results.

Product Division Awards

The Product Division also showcased exceptional talent, as evaluations led to the selection of prominent products developed in 2024. A total of 22 items were considered, with the best receiving recognition based on their sales performance and innovations that addressed market needs, particularly regarding sustainability.

The Grand Prize in this category was awarded to the BLACK OF BLACKs Stand Collar Coat by Paul Stuart, priced at 121,000 yen. This product exemplifies a creative blend of quality fabric, incorporating unique dyeing techniques, highlighting the company's capabilities in product development.

The Excellence Awards were also given to two other notable products:

• - The Koden Electronic Knit Jacket by Amaka - 39,600 yen
• - The Aomori Down BLACK OF BLACKs (Mid) by Sanyo Coat - 209,000 yen

Additionally, the Sustainable Award was presented to the Bicolor Taffeta Short Coat by Mackintosh London, priced at 89,100 yen, showcasing the company’s commitment to eco-friendly practices and high fashion.

Future Goals and Commitment to Excellence

During the ceremony, Shinjii Oe, President and CEO, expressed his gratitude to the hard-working teams that made this recognition possible, stating, “In the face of challenging market conditions, your contributions were essential to our stability.” He urged all employees involved in product development and retail operations to continue striving for excellence to maintain growth and strength.

The SANYO Awards program, rebranded in 2017, aims not only to reward high-performing individuals but to integrate sustainable practices into the company’s operations across the board. This initiative reflects Sanyo Shokai's continuous commitment to innovation and responsiveness to customer needs.

The future will be shaped by a focus on enhancing both product quality and sales expertise — the twin pillars that will drive the company's growth forward, supporting the ambitious targets laid out in its mid-term management plan.

Through initiatives like the SANYO Awards, Sanyo Shokai looks to elevate employee morale and engagement, ensuring that both the company and its consumers benefit from superior products and services moving forward.