#United States #Marco's Pizza #Las Cruces #Yiris Hallal

Marco's Pizza Unveils New Las Cruces Location

Marco's Pizza, one of the fastest-rising pizza brands in the United States, is making waves in the southern region of New Mexico with its latest expansion into Las Cruces. This new area development is set to become a major milestone, spearheaded by entrepreneur Yiris Hallal, who has signed a three-unit agreement that enhances the brand's presence in this growing market.

The Opening Timeline

The first of the new establishments will be located at 3835 East Lohman Ave. in Las Cruces, with the grand opening planned for July. This strategic move is a part of a broader strategy aimed at solidifying Marco's Pizza’s footprint in key regions and creating lasting connections in the local community.

A Vision for Family-Driven Growth

Gerardo Flores, Chief Development Officer of Marco's Pizza, expressed excitement about this expansion, stating, "This agreement provides an exciting opportunity to continue building the Marco's brand in new territories." The Hallal family's involvement adds a unique touch to this expansion, ensuring that the franchise resonates with local values and community needs.

The Hallal Family’s Commitment

At the helm of Hall Foods, LLC, Yiris Hallal is combining his extensive entrepreneurial experience with his family's commitment to quality in food service. Along with his brother David and his daughter Daniela, who will manage the new restaurant, the family's collaborative effort reflects a long-term vision for sustainable growth in New Mexico.

Yiris Hallal's background spans various technology businesses focused on structured cabling and security. His transition to franchising with Marco's Pizza aims to leverage this operational expertise in a scalable model that is well-regarded for efficiency.

"Franchising with Marco's offers us a robust operational framework," Hallal remarked. "We're poised to implement a strong brand presence in an underserved market."

The Perfect Fit for New Mexico

Marco's Pizza is renowned for its commitment to high-quality pizza, boasting fresh ingredients and a unique recipe that sets it apart from other chains. For Las Cruces, this means that customers can look forward to an elevated pizza experience that the brand is known for.

Additionally, as Daniela Hallal prepares to step into the general manager role of the first location, her previous management experience at Amazon equips her with the skills to prioritize operational excellence and team-building initiatives. Her educational background in finance and management further strengthens the business’s foundation for success.

Future Expansion Plans

With an eye on even greater opportunities, the Hallal family is already scouting additional locations for future development. Their plans include not just expanding within Las Cruces but potentially venturing into Albuquerque, amplifying the brand’s reach in New Mexico. Being based in El Paso, Texas allows the family to closely oversee operations as they deepen their involvement in the local market.

As Marco's Pizza intensifies its national expansion efforts, new markets like New Mexico represent a crucial element of the brand's strategy moving forward. With a well-established operational model and a dedicated franchisee support system, Marco's Pizza is poised to thrive in the Southwest.

Boosting Accessibility for Franchise Owners

In addition to its expansion initiatives, Marco's Pizza has introduced the Franchise Development Royalty Incentive Program to assist new franchise owners. This program aims to minimize barriers for qualified multi-unit operators, incentivizing growth through early-stage royalty benefits and comprehensive support in the critical areas of real estate, construction, and operation.

Currently, franchise prospects are noting the lucrative opportunities available, with the latest Franchise Disclosure Document indicating an impressive $1.28 million average unit volume for the top 25% of franchised stores in 2025.

For those interested in becoming part of the Marco's Pizza family, more details on franchise opportunities are available on their official website.

Conclusion

Marco's Pizza is embarking on an exciting journey in New Mexico, armed with strong leadership and a clear vision for the future. This new location is not just about serving great pizza; it's about fostering community connections and building a sustainable brand presence in Las Cruces and beyond.