#Japan #Tokyo #ResearchDesign #BrandStrategy #INDEXIA

Overview of the Upcoming Webinar

On Thursday, August 27, 2026, at 1:00 PM JST, Japan Information Inc., a comprehensive marketing research company located in Chuo, Tokyo, will host a free online seminar. The seminar features Hiroaki Kitazawa, the CEO of INDEXIA, who will share insights on effectively utilizing research design in decision-making for brand strategies.

Seminar Title:
"Research Design for Decision Making - Understanding the Fundamentals for Effective Brand Strategy Development"
This event will cover essential topics that have become increasingly important for marketers feeling challenged in their brand growth. It emphasizes the necessity of revisiting how research data can be effectively harnessed for decision-making. Without translating insights derived from research into concrete actions, they cannot fully realize their value. Hence, proper research design and data utilization are critical for advancing brand strategies by accurately identifying challenges and determining actionable next steps.

What You Can Expect from the Webinar

This seminar is the first installment of a series that will unravel how to leverage research as a means of solving challenges. It will address approaches to research design that ultimately lead to informed decision-making. Hiroaki Kitazawa will serve as the featured speaker, bringing his extensive experience from multiple manufacturers in cosmetics, consumer goods, food, and beverages. He has held significant positions in understanding consumer behavior and promoting strategic information utilization.

The seminar series is structured into five consecutive sessions that encompass everything from initiating brand strategy formulation to ongoing improvements. Starting with logical strategy creation from a consumer perspective, the series will delve into refining concepts, evaluating pricing strategies and tactics, and executing detailed processes that help marketers systematically learn how to apply research results in decision-making for brand strategies.

The first session will be themed "Creating a Logical Starting Point for Brand Strategy Development - Identifying Brand Challenges and Opportunities from a Consumer Perspective." It will explore how deeply ingrained a brand is in the market, its true competitors, and the psychological brand equity that underpins consumer loyalty.

Marketers and research professionals who actively utilize research for strategic decision-making are encouraged to participate. Do not miss this opportunity!

Recommended Audience

• - Those responsible for marketing and product/service-related research tasks.
• - Marketers conducting research within brand development in their departments (such as marketing and business units).
• - Individuals involved in decision-making based on research results.
• - Those overseeing brand strategy.

Key Discussion Points

• - How well is the brand recognized in the market?
• - What are the brand's true competitors?
• - How can the brand retain its consumers?
• - How should the brand be nurtured going forward?

Speakers and Their Backgrounds

Hiroaki Kitazawa
CEO, INDEXIA
INDEXIA's Website
With a background at Japan Coca-Cola, Shiseido, and Fin to Day, Kitazawa has driven consumer understanding and strategic information utilization across leading organizations. He leads initiatives to enhance information utilization across various sectors and founded INDEXIA in 2023, aiming to contribute to society through the application of extensive information across sectors.

Kaoru Saito
CEO, Japan Information Inc.
Saito has a rich background, including significant roles in financial institutions and major marketing research companies before his current role. His expertise spans from planning to analyzing reports, and he currently engages in broader strategic management while remaining involved in research operations. He is a director of the Japan Marketing Research Association and a visiting professor at the Information Management Innovation Professional School.

Event Details

• - Date and Time: August 27, 2026 (Thursday), 1:00 PM to 2:00 PM (doors open at 12:50 PM)
• - Cost: Free of charge (pre-registration via the application form is required). Registrants will also be automatically enrolled in the NI Research Academy, allowing access to past seminar videos at no cost.
• - Application Form: Register Here
• - Format: This seminar will be conducted online, so please ensure you have a stable internet connection.
• - Viewing Guidelines: Recording or reproducing this seminar's materials and broadcasts for any purpose is strictly prohibited. Failure to comply may result in requests for removal of such content.
• - Materials Distribution: Some materials will be sent as PDFs after the event; please note that some materials are only partially projected.

We encourage early registration due to limited seating. Unfortunately, attendance from professionals involved in competitive fields or individuals will not be accepted.