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Press Release Publication Challenges for PR Professionals

In a recent survey conducted by Metareal, a leading AI company based in Chiyoda, Tokyo, it was revealed that a staggering 60% of public relations professionals rate their press release publication success at 10% or lower. This distressing statistic sheds light on the growing challenges faced by PR teams in an increasingly complex media landscape.

Survey Background

With the rise of social media and diverse media outlets, there have been more opportunities for companies to share their messages. However, this has also led to an increase in the workload for PR professionals. Creating press releases that result in media exposure has become a crucial responsibility, yet many struggle with effective communication strategies.

To delve deeper into the issues surrounding press releases, Metareal surveyed 100 individuals aged 20 to 60 who are engaged in public relations. The aim was to identify the specific challenges these professionals are facing in their press release efforts.

Alarming Publication Rates

When inquired about the average number of press releases generated in a month, respondents indicated an average of 1.72, with some exceeding ten releases. However, when asked about the percentage of these releases successfully published in desired media outlets, 43% reported a disheartening 0% publication rate, followed by 20% indicating a publication rate between 1-10%. Overall, a total of 63% found their publication rates below the 10% threshold.

Reasons for Limited Media Coverage

The survey further explored the reasons behind these low publication rates. The leading concern, cited by 38% of respondents, was a lack of news value in their releases, indicating that the information provided did not possess enough relevance or impact. This was closely followed by insufficient story development for engaging journalists, which 19% identified as a barrier to publication.

Key Challenges in Crafting Effective Press Releases

When asked about the challenges they face while creating press releases, PR professionals identified several key areas of concern. Foremost was the issue of organizing news value effectively, with 29% of respondents stating it was their biggest struggle. Determining which elements to highlight is a common source of difficulty. Additionally, differentiation from competitors (25%) and developing a compelling narrative for media (22%) ranked highly among concerns.

To create impactful press releases that resonate with media outlets, professionals emphasized the need for several critical components. Notably, top factors included trendiness and relevance (42%), followed closely by links to societal issues (40%) and supporting data and outcomes (33%).

Ideal Media Outlets for PR Professionals

The survey also revealed which media outlets PR professionals aspire to be featured in. An equal 44% expressed interest in being published in national newspapers and specialized industry magazines, with general economic media following at 37%.

Overview of the Survey

• - Participants: 100 PR professionals aged 20-69
• - Execution Period: March 27-28, 2025
• - Method: Online survey

Introducing 'Public Relations AI'

To address these publication challenges, Metareal has launched a groundbreaking AI tool, Public Relations AI, set to debut on June 5, 2025. This innovative service leverages historical media coverage data to automatically generate press releases that are more likely to be published. Moreover, it boasts a unique scoring feature that assesses the effectiveness of each release based on the components deemed necessary by survey respondents.

This score provides actionable feedback for low-scoring releases, suggesting essential elements to include. By using Public Relations AI, PR professionals can benefit from a robust support system to improve their media exposure and storytelling capabilities.

For more information, visit the official website of Public Relations AI. This remarkable tool heralds a significant shift for PR professionals navigating the complexities of media requests and publication rates.

About Metareal Group

Founded in February 2004, Metareal is committed to liberating individuals from limitations of time, location, and language. Currently positioned as the number one provider in the domestic translation market, Metareal caters to over 2,000 fields, offering tailored AI solutions aimed at resolving clients’ specific challenges and shaping their futures.