#Japan #AUTHENTIC JAPAN #Shiretoko #INCLUSIVE Holdings #Shari

Introduction

The growing popularity of outdoor activities in Shiretoko, a UNESCO World Heritage Site, brings with it an increasing responsibility to ensure visitor safety. Recognizing the need for effective bear safety measures in one of Japan’s most natural regions, Inclusive Holdings Co., Ltd. has partnered with AUTHENTIC JAPAN to roll out an innovative initiative aimed at enhancing tourism safety through technology. This initiative is set to launch on April 20, 2026, at four locations, including the Shiretoko Nature Center.

Background of the Initiative

With the approval from the Ministry of Internal Affairs and Communications under the Regional Community DX Promotion Package Project, Inclusive Holdings is committed to constructing a cutting-edge safety model for tourists in the Shari Town area of Hokkaido. This venture is not only about promoting visitor safety but also about utilizing satellite positioning technology in a sustainable manner for a unique experience, while reducing environmental impact in a high-density bear habitat.

The overlap of the peak activity period for bears with the tourist season underscores the importance of implementing robust safety measures. The initiative includes the distribution of emergency communication devices known as 'Cocoheli' transmitters, which are intended to provide quick localization during emergencies.

Key Details of the Initiative

• - Launch Date: Scheduled for April 20, 2026 (Cocoheli at Rusafield House will start on May 10, 2026).
• - Distribution Points:

Shiretoko Nature Center
Shiretoko Rausu Visitor Center
Rusafield House
Shari Station

Operational Details

At the Shiretoko Nature Center, Shiretoko Rausu Visitor Center, and Rusafield House, visitors can borrow both bear spray and the Cocoheli transmitters. This dual provision encourages tourists to carry essential safety equipment. At Shari Station, only Cocoheli transmitters will be available for rent.

• - Equipment Provided: Cocoheli transmitters (GPS model)
• - Cost to Users: Free of charge

About Cocoheli

Cocoheli is Japan's only membership-based private helicopter rescue service. By leveraging a specialized transmitter carried by users, helicopters or drones can precisely locate individuals even in areas without mobile phone service. This technology drastically reduces search time compared to traditional visual searches, thereby enhancing survival rates. With over 170,000 members nationwide, Cocoheli is rapidly becoming a vital safety infrastructure for mountaineering emergencies.

About AUTHENTIC JAPAN

AUTHENTIC JAPAN, led by President Kazusou Kuga, is committed to advancing mountain search services including Cocoheli, striving to ensure that outdoor enthusiasts can pursue their adventures with peace of mind.

About Inclusive Holdings

With a focus on sustainable growth for local communities and industries, Inclusive Holdings, under the leadership of President Miki Kimura, emphasizes value creation and administrative efficiency across various sectors. The company's comprehensive efforts include digital marketing, production planning, food-related projects, and space-oriented business initiatives.

Conclusion

As Japan continues to attract nature lovers and adventurers, the collaboration between Inclusive Holdings and AUTHENTIC JAPAN represents a vital step in ensuring that experiences in the great outdoors remain safe and enjoyable. The implementation of this innovative bear safety initiative in Shiretoko not only addresses current challenges but also fosters a commitment to a responsible and sustainable tourism industry. We look forward to witnessing its impact and hope many will enjoy the natural beauty of this incredible region safely.