#United States #Los Angeles #Ulta Beauty #Cosmetics #Flower Knows

Flower Knows Expands Its Reach in the U.S. Market

Introduction
Flower Knows, a whimsical global cosmetics brand, is creating waves in the beauty industry with its unique approach to makeup. After gaining significant traction on social media platforms, the brand has made an exciting entry into Ulta Beauty, marking a key milestone in its expansion strategy in the U.S. market.

A Whimsical World of Beauty
Since its inception in 2016, Flower Knows has emerged as a standout player in the beauty industry. With an emphasis on creativity and imagination, the brand combines high-quality formulations with innovative themed collections and vibrant, eye-catching packaging. Flower Knows’ social media presence has grown tremendously, amassing over 4 million followers across platforms like Instagram and TikTok, making it one of the most talked-about brands online. This impressive online visibility has contributed to its rapid international growth, particularly in the U.S., which is now recognized as the brand's largest overseas market.

Entering the U.S. Retail Scene
After making its U.S. retail debut in 2023, Flower Knows has strategically positioned itself as a favorite among beauty enthusiasts. The recent launch on Ulta.com on December 7, 2025, represents a significant step in its journey, allowing more U.S. consumers to access its enchanting range of products.

Gong Fang, Partner and Chief Marketing Officer of Flower Knows, expressed excitement about this expansion, stating, "Entering Ulta marks a significant milestone in Flower Knows' international expansion and represents an important step in tailoring our brand to the needs and preferences of U.S. consumers. We are proud to bring a world of magic, romance, and whimsy to Ulta Beauty guests."

A Diverse Selection of Products
The product offerings available on Ulta.com include an impressive assortment of 62 items spanning various categories, such as lipsticks, eyeshadows, blushes, and palettes. Some of the themed collections that customers can look forward to include:

• - Strawberry Cupid ($8-$40)
• - Shell's Jewel ($8-$35)
• - Little Angel ($30-$45)
• - Swan Ballet ($20-$35)
• - Strawberry Rococo Series ($20-$26)

Flower Knows has achieved popularity largely due to its artistic packaging and viral marketing campaigns, which resonate well with the current generation of consumers seeking whimsical and expressive beauty products. Notably, their hero products, such as the Sweetie Bear and Strawberry Cupid collections, have become bestsellers, further solidifying the brand’s image as both nostalgic and trendy.

Key Influencer Collaborations
The brand's charm hasn't gone unnoticed, drawing attention from various celebrities and influencers in the beauty industry. Notable personalities like Lana Del Rey, Sabrina Carpenter, Kathy Hilton, James Charles, and Mikayla Noguiera have endorsed Flower Knows, showcasing its appeal across different demographics. The unique product offerings coupled with positive influencer collaborations ensure Flower Knows remains a sought-after brand.

Conclusion
As Flower Knows continues to enchant beauty lovers both online and offline, its expansion into Ulta Beauty signifies the brand's commitment to growth and the promise of bringing a touch of magic to the U.S. beauty market. Available now on Ulta.com, Flower Knows products range from $8 to $45, allowing consumers to easily indulge in their creative and whimsical makeup fantasies. Discover more about the enchanting world of Flower Knows at www.flowerknows.co and follow their journey on social media to stay updated on exciting new products and trends.

Media Contact
For more information or interview requests, please reach out to AARROW PR.
Email: [email protected]

About Flower Knows
Flower Knows is a whimsical cosmetics brand that embodies the magic of fairytales, bringing to life a fantasy world through its vibrant formulations and themed collections. Proudly cruelty-free, the brand is also available at Urban Outfitters and on Amazon.

Explore the Magic!
Find your unique beauty with Flower Knows today!