#United States #Redwood City #Liftlab #Stellair #Trust Engine

Strategic Partnership to Optimize Media Planning

In an era where digital media evolves at breakneck speed, two prominent players have come together to address a persistent challenge in the industry. Liftlab, known for its innovative approach in full-funnel media planning, has teamed up with Stellair, a leader in AI-driven media operations automation. This strategic collaboration aims to streamline the process of turning data-driven insights into actionable media strategies, significantly improving efficiency and return on ad spend (ROAS).

The Collaboration’s Objectives

The partnership between Liftlab and Stellair is built on the foundation of combining their unique strengths. Stellair has developed AI tools that automate the entire advertising execution pipeline, revolutionizing how campaigns are planned, optimized, and scaled. On the other hand, Liftlab's proprietary LiftLab Trust Engine™ empowers marketers by synthesizing diverse data inputs into a cohesive system. This makes it easier for brands to make informed investments across the marketing funnel, moving beyond traditional last-click attribution.

In a recent statement, Charles Mi, CEO of Stellair, emphasized the urgency of adapting to the fast-paced media landscape: "The media ecosystem is evolving faster than ever, with more channels and a growing need for speed, automation, and consistency. Our collaboration with Liftlab ensures that marketers can keep pace with market dynamics while relying on robust measurement frameworks."

Bridging the Gap Between Insights and Execution

At the heart of the Liftlab-Stellair alliance is the commitment to eliminate the disconnect that often exists between data insights and practical media execution. By integrating Liftlab’s comprehensive measurement capabilities with Stellair’s agile execution platform, the two companies are paving the way for a seamless experience for marketers. This integration is not merely a technical advancement; it represents a shift in how companies will approach digital media strategy going forward.

John Wallace, the CEO of Liftlab, remarked, "Our mission is to instill confidence in brands regarding their media investments by streamlining measurement and enabling actionable insights. The collaboration with Stellair redefines this approach by enhancing speed and precision in execution."

The newly devised solution, in its development phase, is expected to launch in the coming months with select partners. It promises to revolutionize the current media landscape by instilling a level of confidence for brands looking to engage more effectively with their target audiences.

The Future of Media Operations

This strategic collaboration does not only focus on improving operational efficiency; it also aims to capitalize on a burgeoning market opportunity by bringing the simplicity and orchestration associated with walled gardens to the wider web. By doing so, Liftlab and Stellair intend to give advertisers the flexibility they need to choose their desired level of transparency depending on their unique strategies.

As technological advancements continue to shape the digital landscape, the significance of such partnerships cannot be overstated. With the integration of cutting-edge AI solutions and advanced measurement frameworks, marketers can look forward to a future that prioritizes speed, efficiency, and effective media spend.

Conclusion

In summary, the partnership between Liftlab and Stellair marks a significant step toward addressing some of the most pressing challenges in digital media today. By uniting their expertise, these companies are set to transform the way marketers navigate media planning and execution. As they prepare to launch their joint solution, the marketing world eagerly anticipates the new solutions that will emerge from this innovative collaboration.