Unified Commerce Group Completes Majority Stake in Böhme, Boosting Retail Presence

Unified Commerce Group Acquires Majority Stake in Böhme

In a significant development in the retail landscape, Unified Commerce Group (UCG) has successfully completed the acquisition of a majority stake in the beloved Utah-based womenswear retailer, Böhme. This move comes after UCG's initial investment in early 2024, aimed at strategically enhancing Böhme's operational capabilities and market presence.

The announcement marks a pivotal moment for both companies, as UGC transitions into a position of operational control over Böhme. With UCG founder Dustin Jones stepping in as CEO, the company aims to leverage its extensive experience to propel Böhme into a new phase of growth. Vivien Böhme, the co-founder, will continue her vital role as President, overseeing the day-to-day operations of the brand.

Founded in 2019, Unified Commerce Group initially set out to create a compelling portfolio of lifestyle brands, and the addition of Böhme solidifies its ambitions. The partnership aligns perfectly with UCG's mission, equipping Böhme with enhanced resources through its shared services platform, UCG Hub. This platform delivers operational support, marketing strategies, and crucial financial guidance tailored for mid-sized apparel brands.

Böhme, which has been a cornerstone of womenswear retail since its inception in 2006, operates 15 stores across Utah, Arizona, Idaho, and Montana, in addition to a thriving online presence. The retailer's journey began in Murray, Utah, and it has since grown to become a beloved choice for fashion enthusiasts in the Mountain West region.

Dustin Jones expressed his enthusiasm for the investment, highlighting his confidence in Vivien Böhme's leadership. He emphasized the untapped potential within the brand, acknowledging the momentum observed since the initial investment. "After spending 20 years working and investing in retail across North America and Asia, I am thrilled to be back in Utah and able to invest in such a promising homegrown business. Since founding the company 18 years ago, Vivien Böhme has become an impressive leader, and we have tremendous confidence in her continuing leadership," he stated.

Vivien Böhme echoed his sentiments, praising the supportive nature of the partnership with UCG. She anticipates that their collaboration will play a critical role in expanding Böhme's reach locally and nationwide, strengthening its market position during this exciting phase of development.

Unified Commerce Group's portfolio also includes notable brands like GREATS, a New York footwear label, Canadian fashion brand Frank And Oak, and the LA-based athleisure brand Spiritual Gangster. The ongoing growth and diversification of these brands showcase UCG's commitment to implementing operational transformations that adapt to the new multi-channel retail landscape.

As the retail environment continues to evolve, this strategic partnership not only signifies a commitment to enhancing Böhme's distribution channels but also demonstrates UCG's dedication to unlocking new growth opportunities within the high-potential retail sector.

With their innovative tech and data management system powering infrastructure for investment, UCG is poised to support Böhme's ambitions to achieve remarkable scale and success in the increasingly competitive market.

As these two dynamic entities join forces, the future for Böhme looks promising, and consumers can expect to see exciting developments from this partnership in the years to come.