#USA #Pittsburgh #DICK'S Sporting Goods #AI Coaching #Coach by DICK'S

DICK'S Sporting Goods Unveils AI Coaching Experience

DICK'S Sporting Goods has made a significant advancement in athlete support with the introduction of Coach by DICK'S™, a groundbreaking AI-driven conversational tool aimed at enhancing the athletic journey for individuals at various stages of their sporting life.

This innovative tool is designed to provide personalized guidance tailored to each athlete's unique needs, whether they are just starting out, looking to elevate their skills, or preparing for their next competitive event. The AI Coach is embedded within the DICK'S mobile app and draws on a wealth of sport-specific knowledge combined with advanced technology to offer a seamless user experience.

The Power Behind Coach by DICK'S

As stated by Emily Silver, the Chief Marketing Officer at DICK'S, the idea behind Coach by DICK'S is driven by the company's core belief that sports can have a life-changing impact. This digital coach brings the expertise that has long been associated with DICK'S brick-and-mortar stores directly to the user’s mobile devices, ensuring athletes have access to vital information and support at their fingertips.

As the app integrates a conversational AI powered by Adobe's Brand Concierge, it not only offers product recommendations but also provides insights based on the athlete's specific goals and preferences. This personalized approach ensures that recommendations are timely, relevant, and informed by the athlete's ongoing journey.

Features of Coach by DICK'S

1. Tailored Recommendations: The AI actively learns from user interactions and provides product suggestions that align with the athlete's sport, skill level, and personal interests.
2. Expert Pro Tips: Users will have access to training advice and product education rooted in the extensive knowledge built up over years by DICK'S experts.
3. Real-time Guidance: As athletes navigate their choices—be it purchasing gear or finding appropriate training tips—the Coach promises to adapt and grow alongside them, responding dynamically to their evolving needs.

Vlad Rak, DICK'S Chief Technology Officer, emphasized that the design of the Coach was intentional in meeting athletes where they are within their sporting journey. By pooling together DICK'S rich product knowledge and insights into athletes' aspirations, Coach by DICK'S is able to provide immediate guidance relevant to the moment, helping ensure that athletes find the right products tailored to their journey.

What’s Next?

The rollout of Coach by DICK'S will begin in June 2026, with plans to upgrade its capabilities over time, continually enhancing the user experience and support offered to athletes.

About DICK'S Sporting Goods

Founded in 1948 and based in Pittsburgh, DICK'S Sporting Goods has established itself as a key player in the retail landscape. Known for its commitment to inspiring athletes of all ages and skill levels, the company also engages deeply in community initiatives, aiming to foster youth sports through significant financial contributions and support programs.

Through its various brands, including DICK'S House of Sport and Golf Galaxy, DICK'S provides not just retail options, but also experiences designed to elevate participation in sports and fitness activities. With the launch of Coach by DICK'S, the company is once again demonstrating its dedication to empowering athletes and evolving the way they train and compete in their chosen sports.