#United States #Boulder #Kombucha #Next In Natural #Rowdy Mermaid

Rowdy Mermaid's New Chapter

Rowdy Mermaid, known for its innovative organic Kombucha and Good Mood Soda, has recently embarked on a new journey by forming a strategic partnership with Next in Natural. This acquisition marks a significant milestone for the company, positioning it for further growth and enhancing its functional offerings across the beverage industry.

The husband-and-wife duo behind Rowdy Mermaid, Jamba Dunn and Erin Donnelly, will retain their roles as CEO and Customer Growth Marketing Director, respectively. Jeff Lichtenstein, who has a vast background in scaling food brands including Chobani and La Colombe, has been appointed Chairman of the Board. His expertise is expected to propel Rowdy Mermaid into a new phase of expansion.

Lichtenstein expressed his enthusiasm, stating, "Rowdy Mermaid epitomizes what's next—delicious, organic, and functional ingredients led by passionate mission-driven leadership. This aligns perfectly with consumer demands."

Erin Donnelly further emphasized the partnership's potential impact: "With the cross-functional team and extensive network at Next in Natural, we can better cater to our customers and broaden our community reach. Our products stand out due to their delicious flavors and health benefits."

A Commitment to Better For You

Rowdy Mermaid's commitment to creating beverages that are both enjoyable and nutritious drives their product development. The brand is recognized for its lightly sweetened, sparkling drinks powered by functional ingredients designed to support a healthy lifestyle. As the better-for-you beverage category expands, Rowdy Mermaid is well-positioned to capitalize on this growing market with the backing of Next in Natural’s shared services platform, which is anticipated to strengthen their supply chain and foster innovation.

The name Rowdy Mermaid is a heartfelt reflection of the founders' journey, inspired by their daughter and her playful nickname. Their mission has always revolved around crafting a kombucha that is not only safe for consumption but also genuinely delicious. This essence of compassion for both the people and the environment is central to the brand’s values.

The Future Looks Bright

As Rowdy Mermaid turns this page in its history, it embraces the synergies created with Next in Natural, aiming for a future that balances health and flavor. The merger not only amplifies their market reach but also enhances their ability to meet the increasing consumer demand for organic drinks that taste great.

Rowdy Mermaid's beverages are available at select retailers across the nation, catering to a diverse audience seeking refreshments that align with health-conscious lifestyles. With the strength of Next in Natural and its dedication to innovation, Rowdy Mermaid is poised to continue its legacy of delivering enjoyable and purposeful beverages.

About Rowdy Mermaid

Rowdy Mermaid strives to empower individuals to lead healthier lives through better nutrition, providing award-winning drinks that deliver on taste and health benefits. With a focus on organic and functional ingredients, Rowdy Mermaid is committed to creating products that resonate with today’s consumers.

About Next in Natural

Based in Brooklyn, New York, Next in Natural is an operating partnership that invests in and nurtures emerging organic and better-for-you consumer packaged goods companies. Their mission is to enhance the market presence of their partners while promoting sustainable practices and innovation in food and beverage offerings.