#Japan #MiiTel #RevComm #Shibuya, Tokyo #ImpleX

RevComm Partners with ImpleX for Sales Growth

RevComm, headquartered in Shibuya, Tokyo and led by CEO Takeshi Aida, has recently entered into a strategic business partnership with ImpleX and Company, based in Minato, Tokyo and led by CEO Katsunari Ito. This collaboration aims to promote digital transformation (DX) in sales and support corporate business growth.

The partnership brings together RevComm’s AI tools, including the phone analysis AI "MiiTel Phone," web meeting analysis AI "MiiTel Meetings," and face-to-face conversation analysis AI "MiiTel RecPod," with the sales expertise derived from ImpleX’s extensive experience supporting over 600 companies. It intends to generate scientifically backed and replicable solutions for developing effective sales organizations.

Background of the Partnership

In today’s sales environment, the integration of AI and DX is becoming standard. However, many sales teams struggle to leverage these technologies effectively, often getting stuck at the mere implementation stage. The gap between the ideal use of their data-driven insights and reality presents a significant barrier to harnessing AI effectively.

Currently, sales representatives dedicate only 28.5% of their time to core customer interaction, while a staggering 71.6% is consumed by non-core tasks, like preparation, recording, and reporting. This inefficiency creates a ‘black box’ scenario where essential sales activities become clouded in confusion, leading to issues such as distractions caused by note-taking, improper documentation of discussions, and a lack of capacity for self-reflection, ultimately impairing individual productivity.

Even among managerial staff, a significant portion of their time is allocated to administrative duties, leaving less than 5% of their week for coaching team members. Consequently, the overall PDCA (Plan-Do-Check-Action) cycle for sales operations is weak, culminating in a lack of strategic penetration, execution shortcomings, and stagnation in skill development.

Specific Initiatives of the Partnership

This partnership defines the role of sales in the AI era as one focused on maximizing outcomes through deep customer communication, aiming not to just "utilize AI" but to seamlessly integrate it into sales processes.

Efficient Automation of Non-Core Tasks

RevComm’s voice analysis AI, MiiTel, offers features such as one-click calling, real-time transcription, automatic meeting notes creation, seamless CRM/SFA integration, automated extraction of BANT information, and automated thank-you email generation. By 2027, 95% of the non-core tasks that sales representatives handle will be automated through AI, allowing them to focus on core activities like customer communication and achieving better results.

Visibility in Sales Activities and Skill Enhancement

MiiTel enables sales personnel to gain insights into their current sales activities, strategies, and tactics while identifying gaps between their performance and that of high achievers. This demystification encourages sales representatives to accurately understand their activities and, in conjunction with feedback from supervisors and seniors, facilitates effective skill development and behavioral change.

Streamlining Management Operations and Elevating Organizational Productivity

The partnership allows ImpleX to provide services that outsource certain burdensome managerial tasks. With situational reporting, accompanying sales activities, offering feedback on strategies, and executing sales operations on behalf of managers, they can free up more time for coaching and strategic planning, ensuring an efficient PDCA cycle across the organization.

Future Prospects

Both RevComm and ImpleX aim to eliminate sales practices based on personal biases or erroneous assumptions. They envision creating a standardized framework that leverages data and AI, supported by deep consulting expertise, thereby maximizing outcomes for all sales organizations.

This partnership is poised to embed AI within Japan's sales structures, establishing data-informed management practices that enhance sales productivity. By combining their strengths, both companies aspire to facilitate a true transformation in corporate sales, far exceeding simple tool provision.

Statements from Company Representatives

"Since our founding, we have adhered to a field-oriented approach, committing ourselves to achieving customer outcomes. The fusion of ML/AI technology with our extensive sales consulting know-how could enable every salesperson to focus entirely on communication and value delivery, significantly enhancing the productivity of entire sales organizations," says Atsushi Yano, Vice President of ImpleX.

Takeshi Aida, CEO of RevComm adds, "MiiTel supports self-coaching and self-driven improvements through AI, already generating tangible results for many customers. Recognizing the increasing demand for external insights and assistive support, we are delighted to collaborate with ImpleX, whose practical expertise can greatly augment our technological capabilities. Together, we will ensure scientific, reproducible success in sales operations across organizations."

About ImpleX and Company

ImpleX offers comprehensive solutions to every sales challenge, from consulting and management outsourcing to strategic sales agency and personnel recruitment. They have supported business growth for over 600 organizations, from large corporations to startups. Visit ImpleX's website for more information.

About RevComm

RevComm is dedicated to resolving communication issues through cutting-edge voice technologies and AI. With MiiTel catering to inside sales and call center operations, it focuses on visualizing sales talks and enhancing self-coaching abilities. The company's AI solutions effectively support sales performance and organizational growth. For more details, visit RevComm's website.