XY Retail's New Strategic Leaders Set to Drive Global Growth and Innovation
On February 11, 2026, XY Retail, a prominent player in the unified commerce sector for luxury and fashion brands, made headlines with pivotal leadership appointments that signify its commitment to global growth. The company has brought on board Rajeev Belani as the Vice President of Engineering and Sapna Singh as the Senior Director of Marketing. These strategic hires are aimed at scaling the company’s engineering capabilities and amplifying its market presence internationally.
Rajeev Belani joins XY Retail with over 20 years of experience in architecting high-performance enterprise platforms. His previous engagements include leadership roles at Moneycontrol, Wellness Forever, and Zee5. During his tenure at these companies, he successfully led complex engineering teams and drove initiatives for cloud transformation and platform modernization. At XY Retail, Belani is tasked with overseeing the evolution of the XY Stack developer ecosystem and enhancing global infrastructure. His focus will be on enterprise-grade cloud architecture, incorporating innovative AI capabilities, and strengthening platform resilience, which are critical for supporting the infrastructures of retail partners worldwide.
On the marketing front, Sapna Singh brings more than 22 years of experience in formulating high-growth strategies that have benefitted global technology giants such as IBM, Dell, and Akamai. Her extensive background spans various international markets including North America, Europe, the Asia-Pacific region, and the Middle East. Singh’s deep understanding of enterprise technology and expertise in data-driven marketing will be critical as she oversees global brand initiatives and the go-to-market strategy at XY Retail. She aims to ensure that the company’s innovations resonate with luxury and specialty retailers, equipping them for success in a competitive landscape.
The CEO of XY Retail, Susan Jeffers, expressed her enthusiasm about the new appointments. She emphasized that as the company embarks on its next phase of growth, the insights and leadership of both Rajeev Belani and Sapna Singh are essential for driving operational excellence and strategic engagement with customers worldwide. Belani voiced his enthusiasm for leading the engineering organization, noting the company's solid technical foundation and his eagerness to enhance intelligent and scalable systems for global retailers.
Singh echoed this sentiment, stating how thrilled she is to join XY Retail at such a crucial time for the business. She looks forward to influencing the company’s market presence and supporting customers as they navigate their growth journeys.
As XY Retail continues to innovate and expand, the company remains committed to delivering efficient and consistent omnichannel experiences that integrate store operations, inventory management, and customer engagement into a single, scalable system. This strategic move aims to strengthen the company’s position in the retail technology landscape while enabling luxury brands to thrive in an increasingly competitive market. For more insights on XY Retail and their innovative approach to unified commerce, visit www.xyretail.com.
Rajeev Belani joins XY Retail with over 20 years of experience in architecting high-performance enterprise platforms. His previous engagements include leadership roles at Moneycontrol, Wellness Forever, and Zee5. During his tenure at these companies, he successfully led complex engineering teams and drove initiatives for cloud transformation and platform modernization. At XY Retail, Belani is tasked with overseeing the evolution of the XY Stack developer ecosystem and enhancing global infrastructure. His focus will be on enterprise-grade cloud architecture, incorporating innovative AI capabilities, and strengthening platform resilience, which are critical for supporting the infrastructures of retail partners worldwide.
On the marketing front, Sapna Singh brings more than 22 years of experience in formulating high-growth strategies that have benefitted global technology giants such as IBM, Dell, and Akamai. Her extensive background spans various international markets including North America, Europe, the Asia-Pacific region, and the Middle East. Singh’s deep understanding of enterprise technology and expertise in data-driven marketing will be critical as she oversees global brand initiatives and the go-to-market strategy at XY Retail. She aims to ensure that the company’s innovations resonate with luxury and specialty retailers, equipping them for success in a competitive landscape.
The CEO of XY Retail, Susan Jeffers, expressed her enthusiasm about the new appointments. She emphasized that as the company embarks on its next phase of growth, the insights and leadership of both Rajeev Belani and Sapna Singh are essential for driving operational excellence and strategic engagement with customers worldwide. Belani voiced his enthusiasm for leading the engineering organization, noting the company's solid technical foundation and his eagerness to enhance intelligent and scalable systems for global retailers.
Singh echoed this sentiment, stating how thrilled she is to join XY Retail at such a crucial time for the business. She looks forward to influencing the company’s market presence and supporting customers as they navigate their growth journeys.
As XY Retail continues to innovate and expand, the company remains committed to delivering efficient and consistent omnichannel experiences that integrate store operations, inventory management, and customer engagement into a single, scalable system. This strategic move aims to strengthen the company’s position in the retail technology landscape while enabling luxury brands to thrive in an increasingly competitive market. For more insights on XY Retail and their innovative approach to unified commerce, visit www.xyretail.com.
Topics Consumer Technology）
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