DENSO Marks Half a Century of Innovation in Iowa's Cedar Valley Region

Celebrating 50 Years of DENSO in Iowa's Cedar Valley

DENSO, a prominent mobility supplier, has officially celebrated its 50th anniversary of operational excellence in Iowa's Cedar Valley region, an event that emphasizes its significant legacy and future aspirations. The anniversary, which took place recently, was marked by a ceremonial ribbon-cutting attended by key stakeholders, including city officials from Waterloo and representatives from Grow Cedar Valley. This gathering served as a testament to the company's enduring commitment to both innovation and community impact over the past five decades.

DENSO first launched its Iowa journey in 1975 with a modest facility situated in Cedar Falls. As the demand for its products grew, the company expanded its operations with a new, larger plant in Waterloo, established in 2005. This location now plays a vital role in supplying advanced solutions to DENSO's heavy-duty customers throughout North America.

Currently, the Waterloo site is home to more than 20 dedicated team members who focus on areas such as technical and quality engineering, sales, and warehousing. Over the years, DENSO has expanded its capabilities in this facility, providing innovative products including starters, alternators, engine cooling modules, and fuel injection systems designed specifically for heavy-duty applications.

"Fifty years ago, our story in Cedar Valley began with a single shipment—a starter delivered by rail car. Today, we celebrate not only that humble start but also the incredible advancements we've made since then," expressed Satoshi "Sammy" Hasegawa, DENSO's executive vice president of North America Sales and Marketing, emphasizing the continual innovation and growth endeavored by the Waterloo team.

As part of the anniversary celebration, a ceremonial ribbon cutting took place with the Grow Cedar Valley Ambassadors, symbolizing both the fruitful history of DENSO in the region and its plans for a robust future. The event attracted local leaders, community partners, and both current and former team members, all of whom have played a fundamental role in the company's success.

DENSO's Waterloo operations have consistently been acknowledged for their technical proficiency and focus on customer satisfaction. The site has made substantial investments in advanced engineering and testing capabilities that not only elevate its product quality but also align with evolving industry standards and environmental regulations. As a pivotal hub within DENSO's North American network, Waterloo is integral to providing high-quality products to its heavy-duty clientele.

"On this milestone anniversary, we express our sincere gratitude to everyone involved—our customers, community partners, and team members who have enabled our success through collaboration and support. We look forward to building upon this legacy for future generations," remarked Nate Steege, a senior manager for North America Heavy Duty Sales at DENSO, who is also based in Waterloo.

The idea of partnership within the local community was further highlighted by Waterloo's Mayor Quentin Hart, who acknowledged DENSO's pivotal role in the local economy. "For decades, DENSO has not only been a significant employer in Waterloo but has actively contributed to our community's growth and prosperity. Their unwavering innovation and investment in the Cedar Valley have bolstered our economy and opened opportunities for numerous families," he commented, extending congratulations on the company’s 50th anniversary.

Looking ahead, DENSO remains focused on its 'Two Great Causes': striving for carbon neutrality by 2035 (Green) and enhancing mobility safety and experience (Peace of Mind). Each of their global locations, including the Waterloo facility, plays a crucial part in achieving these ambitious goals.

For those interested in becoming a part of DENSO's impactful journey—one that is dedicated to innovation and community welfare—more information can be found at densocareers.com.

About DENSO

Global headquarters of DENSO is located in Kariya, Japan. This leading mobility supplier generates a significant revenue of $47.9 billion, providing advanced technological solutions and components for a vast array of vehicles worldwide. Their commitment to manufacturing excellence is demonstrated through their investment in approximately 180 facilities around the globe, fostering rewarding careers while developing groundbreaking electrification, powertrain, thermal, and mobility electronics.

DENSO's North American operations are located in Southfield, Michigan, employing over 27,000 individuals across nearly 50 locations in the U.S., Canada, and Mexico, and achieving consolidated sales of $12.5 billion in the past fiscal year.

For more details about DENSO and career opportunities, please visit denso.com.