#USA #San Francisco #Apollo.io #Marcio Arnecke #Adam Carr

Apollo.io Strengthens Its Executive Team

Apollo.io, an innovator in the AI-driven sales domain, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). This significant shift in leadership comes as the company has crossed the threshold of generating over $100 million in annual recurring revenue, marking its transition from a high-growth startup to a robust enterprise technology firm.

Tim Zheng, the co-founder and CEO of Apollo, expressed enthusiasm about these appointments, noting that both Arnecke and Carr possess extensive expertise in scaling technology companies and redefining go-to-market strategies. They will leverage their backgrounds and unique insights into AI capabilities to propel Apollo's mission to deliver advanced sales intelligence products to businesses across the globe.

Marcio Arnecke, taking on the marketing helm, brings a wealth of experience. He has previously held pivotal roles at Intercom and Zendesk, where he transformed their marketing functions, facilitating significant scalability from $40 million to an impressive $1.7 billion. His strategic prowess in turning complex AI technologies into compelling stories will be vital for Apollo as it progresses.

In his new role, Arnecke will oversee Apollo’s global marketing initiatives, aiming to craft a coherent narrative that resonates across its enterprise, small, and mid-market clientele. His experience will enable Apollo to build effective marketing strategies that support the company’s accelerated growth.

Meanwhile, Adam Carr steps in as CRO equipped with a strong background in enterprise sales, drawing from his successful tenures at Box and Miro—all of which were characterized by considerable revenue growth. Carr is known for his ability to cultivate high-performing sales teams and is expected to channel this expertise into developing a strategic sales execution framework at Apollo.

Carr's role involves enhancing operational growth through outbound strategy and refining Apollo's revenue organization, overseeing both inbound and outbound sales, partnerships, customer success, and client onboarding processes. His track record of securing substantial deals with Global 2000 companies aligns perfectly with Apollo's ambitions.

Reflecting on Apollo's mission, Arnecke stated, “Our focus is on transparency and precision in how we collect sales data. I am thrilled about the potential of establishing Apollo as the leading AI sales platform that offers actionable insights for growing businesses.”

In Carr’s words, “Apollo is on a journey to create a platform that supports sales teams in maximizing efficiency. By creating seamless access to data and AI integrations, we can shift from manual processes to strategic engagements that yield real business growth.”

As Apollo continues to thrive, it has garnered recognition for its rapid growth, being named one of America’s Best Startup Employers by Forbes in 2025 and receiving the 2025 Gold Stevie® Award for Sales Technology Partner of the Year. The company is also undergoing a rebranding effort, focusing on a narrative that emphasizes its transformative impact on marketing and sales strategies, moving away from a feature-centric approach to one that highlights real-world outcomes.

With an ever-expanding client base of over 500,000 companies, Apollo's mission is to democratize cutting-edge sales intelligence through innovative branding and strategic growth methods. The company remains committed to evolving its platform, which integrates a comprehensive B2B database of more than 210 million contacts and 35 million companies, offering unmatched support for businesses eager to unlock their full market potential.

If you wish to leverage AI to enhance your sales process, consider signing up for Apollo's free services at www.apollo.io. Moreover, Apollo.io is actively hiring across various departments, inviting prospective candidates to join its dynamic team.

About Apollo.io

Apollo.io is a forefront player in AI-powered sales solutions, dedicated to assisting revenue teams in prospecting, automating outreach, and managing deals efficiently, all under one roof. Having garnered trust from renowned companies, including Autodesk and DocuSign, Apollo aims to redefine the sales process, making it more intelligent and accessible to all.