Local Noodle Tour
2026-06-02 07:11:02

Seven-Eleven Launches "Local Noodle Tour" Series with Cold Noodles from Aichi, Hiroshima, and Yamagata

Dive into the Local Noodle Tour at Seven-Eleven



Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is set to launch an exciting new series called "Local Noodle Tour" which showcases beloved regional noodles from across Japan. Starting from June 9, customers can indulge in flavors that reflect the unique culinary heritage of Aichi, Hiroshima, and Yamagata. This special offering brings forth three delectable cold noodle dishes, ideal for enjoying during the warm pre-summer days.

Featured Dishes


1. Chilled Oroshikishimen with Shrimp Tempura and Vegetable Tempura (Aichi)
- Price: 580 yen (tax included: 626.40 yen)
- Release Date: June 9 (available sequentially)
- Availability: Nationwide, excluding some areas

Aichi's signature dish, the chilled oroshikishimen, is characterized by its wide, flat noodles that offer a delightful chewiness. The dish features a soy sauce-based broth made from a mixture of six different dashi stocks, providing a rich umami flavor. Served with refreshing grated daikon and crispy shrimp tempura, this dish is designed to deliver both texture and taste in every bite. The smooth noodles soak up the flavorful broth, creating an experience that is both satisfying and refreshing.

2. Spicy Dipping Sauce Hiroshima Tsukemen
- Price: 550 yen (tax included: 594 yen)
- Release Date: June 9 (available sequentially)
- Availability: Nationwide, excluding some areas

This dish features cold noodles accompanied by a spicy dipping sauce made from a soy sauce base enriched with fish stock, chili, and vinegar for a complex kick of flavor. Topped with a generous serving of char siu, boiled cabbage, cucumbers, and onions, this dipping noodle experience is designed to be enjoyed as you immerse your veggies in the sauce for a refreshing and zesty taste.

3. Chilled Chicken Soba (Yamagata)
- Price: 530 yen (tax included: 572.40 yen)
- Release Date: June 9 (available sequentially)
- Availability: Nationwide, excluding some areas

The soba in this dish is thick and hearty, boasting a genuine flavor that speaks to Yamagata's rich noodle-making tradition. The noodles display a remarkable elasticity and aroma, complemented beautifully by the clarity of the broth, enriched with bonito flakes and soy sauce, which elevate the overall taste of the dish. Each bowl features tender chicken that adds to the savory experience, making it a satisfying option for anyone looking for a hearty yet chilled meal.

The Essence of Local Flavors


In launching the “Local Noodle Tour,” Seven-Eleven aims to deliver traditional tastes that have long been enjoyed throughout Japan during the summer months. By bringing local delicacies to a nationwide audience, the retailer hopes to create opportunities for customers to explore the rich food culture of each region right at their local stores.

The meticulous attention to detail in the thickness of the noodles and the precise measurement of ingredients showcases the dedication to portraying the genuine taste of these beloved dishes. Each visit to Seven-Eleven provides a chance to take a delicious break from the hustle and bustle of daily life and indulge in a moment of joy reminiscent of a small culinary journey.

While the prices remain consistent, customers should be aware that variations may occur by store and some items may not be available at all locations. Discover the secrets behind these regional flavors and enjoy the refreshing taste of summer with the Local Noodle Tour at Seven-Eleven!

Disclaimer: Store prices may vary. All prices listed include the reduced tax rate. Availability of products may change based on stock and local inventory. For the latest product details, visit Seven-Eleven's official website.



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Topics Consumer Products & Retail)

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