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Exciting Launch of 'CHILL GREEN bitter & tropical' by Hamada Syuzou

Hamada Syuzou Co., Ltd., located in Ichikikushikino City, Kagoshima Prefecture, Japan, has unveiled its latest creation in the botanical shochu series—'CHILL GREEN bitter & tropical.' Released on February 18, 2025, this new flavor is set to redefine the enjoyment of shochu with its innovative taste profile.

The Flavor Revolution

With a deepening trend in the Japanese alcoholic beverage market, including traditional 'honkaku' shochu, Hamada Syuzou is embracing a transformative wave of flavors that emphasize unique aromas and ingredients. Their latest offering combines the zesty essence of pink grapefruit with the rare Galaxy hop, establishing a refreshing and tart profile that shines as a modern take on shochu.

The original 'CHILL GREEN spicy citrus,' which debuted in February 2023, introduced a new audience to shochu with its invigorating flavors driven by maqaw spice. Building on this success, the new 'bitter & tropical' variant expands the series while continuing to attract consumers away from conventional spirits.

A Unique Ingredient Selection

The innovative approach of Hamada Syuzou focuses on crafting a distinctive flavor experience by incorporating hops—a botanical ingredient that adds depth to barley shochu. Galaxy hops, noted for their scarcity, amount to just 1% of global hop production. The vibrant aromas achieved evoke sensations of passion fruit and crisp citrus, paired with a delightful bitterness.

Ideal Serving Suggestions

To fully appreciate the flavor journey of 'CHILL GREEN bitter & tropical,' it’s recommended to initially blend it with soda water. This enhances the initial pink grapefruit notes while revealing the authentic barley shochu flavor. Each sip leaves a lingering slight bitterness that enriches the experience, making it a great companion to various dishes. The suggested mix ratio highlights the drink's versatility, appealing both to traditionalists and modern consumers who enjoy experimenting with their beverages.

The Craft Behind the Bottle

The name 'CHILL GREEN' embodies relaxation and a connection to nature. Its design has also garnered recognition, winning the Lilly Franky Award for its aesthetic and functional attributes. Continuing the commitment to innovation in shochu, the bottle shape remains consistent while radiating qualities that echo the brand’s core values.

Future Endeavors

Hamada Syuzou aims to not only engage local markets but also has plans to expand globally, targeting regions such as Mainland China, Taiwan, and South Korea. The company is set to showcase its products at BCB Singapore on March 2-3, 2025, reinforcing its commitment to introducing 'honkaku' shochu to a wider audience.

In addition, Hamada Syuzou intends to launch a visual film that conveys their brand's values, focusing on the authenticity and tradition of Japanese spirits.

Conclusion

As Hamada Syuzou boldly ventures into new flavor territories with 'CHILL GREEN bitter & tropical,' it will continue its mission to elevate shochu to new heights, creating intriguing experiences for a diverse range of consumers. This innovative spirit not only embraces tradition but also opens exciting doors to the future of Japanese spirits.