#Japan #Tokyo #Toyota Home #Magonote #GOURICA

Introduction

In a recent showcase, GOURICA Marketing, a Tokyo-based consultancy, unveiled how its digital transformation service, Magonote, has been instrumental in reforming Toyota Home's operations. With a vision aimed at making the world more open and rich through rationalization that caters to people, GOURICA helped Toyota Home streamline its printing processes.

Background to the Adoption

Toyota Home faced challenges in managing its printing tasks, specifically concerning variations in suppliers, an inadequate framework for managing printing costs, and an overwhelming concentration of work on specific employees. As the demand for cost reduction and optimization of staffing increased, the decision was made to outsource the entire printing operation to specialized external resources. This strategic shift aimed at achieving both cost savings and improved operational efficiency through what is termed 'outsourcing'.

Challenges and Benefits of Implementation

Initially, there was hesitation among the staff due to the significant departure from traditional printing industry systems. However, as specific projects advanced and tangible results began to surface, a noticeable improvement in overall company operations became evident. By eliminating the black-box nature of the printing work, the entire process from ordering to management has become transparent.

Key Achievements:

1. Operational Efficiency and Improved Oversight:
- The presence of dedicated personnel with expertise enabled centralized management of ongoing projects, offering a clear overview of operations.
- Improved data management through clearly defined naming conventions and storage rules for production data.
- Strengthening the production structure by actively utilizing design resources both internally and externally.

2. Cost Reduction and Optimization:
- By implementing a unique scheme from GOURICA, Toyota Home successfully reduced printing costs.
- Optimal suppliers were selected based on pricing strategies, ensuring appropriate arrangements at fair prices.
- Transitioning towards on-demand printing which minimizes waste and only produces necessary materials.

3. Advancing Digital Transformation and Future Business Reform:
- Promotion of digital transformation for analog tasks as Toyota Home navigates the shift towards on-demand catalog production.
- Improvement of business processes with the potential introduction of comprehensive systems.

Comments from the Representatives

A spokesperson commented, "The introduction of Magonote has allowed us to optimize the cost-performance of our printing operations while effectively expanding our human resources. Through project monitoring and operational transparency, we have transitioned from a personnel-dependent model to a systematic management structure. Integrated management of production data has also enabled us to respond swiftly to various demands from our distributors. We expect this will further accelerate our digital transformation efforts in the future."

In this initiative, not only was the optimization of printing operations achieved but also a comprehensive enhancement of overall business processes was accomplished.
GOURICA Marketing remains dedicated to driving sustained growth and innovation for its clients through its marketing operations digital transformation service, Magonote.

For a detailed overview of this project, please explore the adoption case study linked here.

About Magonote

Magonote is a subscription-based service tailored to provide the latest environments (processes, technology, human resources) necessary for significant business reform over years. From significant onboarding to operational establishment, specialized consultants offer support throughout this journey.
For those interested in cost-saving effects and specific process improvements, a free diagnosis can be beneficial. Learn more about the service here.

About GOURICA Marketing, Inc.

Located in Shibuya, Tokyo, GOURICA Marketing aims to foster a world made more free and abundant through its vision. After becoming independent from the Konica Minolta Group with support from Femto Partners through an MBO in June 2023, GOURICA focuses on optimizing marketing departments through services ranging from supply chain management to consulting on recruitment needs.