Experience the Zesty Charm of THE PEEL Garden This August!
THE PEEL Garden: A Citrus Celebration
This August, a vibrant event called "THE PEEL GARDEN" will pop up at Tokyo Midtown Canopy Square, celebrating the immense popularity of Suntory's "THE PEEL〈レモン〉", which recently reached an impressive milestone of 20 million units sold by July 1, 2025. On August 9 and 10, from 1 PM to 8 PM, beer enthusiasts will have the opportunity to relish this refreshing lemon beer at a special price of just 100 yen (tax included) for a 350ml can along with a snacks set. The event will feature a unique atmosphere inspired by the colorful world depicted in THE PEEL's advertisements, complete with a striking decoration of a large simulated lemon tree.
An Event Like No Other
Attendees can immerse themselves in a variety of engaging activities tailored to enhance their experience. A special "Citrus Sommelier" will be on hand to share fascinating insights about the allure of citrus peels and their incorporation into beverages. Quiz participants will receive exclusive stickers as a fun takeaway. Additionally, a playful attraction, dubbed the "Peel Off Attraction," invites guests to peel off stickers from a board. Those lucky enough to find a winning message will be rewarded with a complimentary can of "THE PEEL〈レモン〉".
For photo enthusiasts, there's a dedicated spot featuring lifelike panels of popular commercial actors Yo Oizumi, Takumi Saito, and Sosuke Ikematsu, allowing fans to capture memorable snapshots with their favorite stars.
What to Expect at THE PEEL GARDEN
Don't miss this uptown gathering designed for both lemon beer lovers and those curious about its creative integrations in beverages. Whether you're familiar with "THE PEEL" or trying it for the first time, THE PEEL GARDEN promises to be a delightful escape into a world of citrus charm. Mark your calendars for August 9 and 10, and make your way to Tokyo Midtown to indulge in this zesty festivity.
Details of THE PEEL GARDEN
Participants can enjoy festivities, take home a piece of the action with exclusive merchandise, and, of course, savor the refreshing taste of "THE PEEL〈レモン〉". With its unique theme and appealing offerings, THE PEEL GARDEN aims to be a memorable experience for everyone who attends. Join us for this exciting celebration of flavor and fun!
This August, a vibrant event called "THE PEEL GARDEN" will pop up at Tokyo Midtown Canopy Square, celebrating the immense popularity of Suntory's "THE PEEL〈レモン〉", which recently reached an impressive milestone of 20 million units sold by July 1, 2025. On August 9 and 10, from 1 PM to 8 PM, beer enthusiasts will have the opportunity to relish this refreshing lemon beer at a special price of just 100 yen (tax included) for a 350ml can along with a snacks set. The event will feature a unique atmosphere inspired by the colorful world depicted in THE PEEL's advertisements, complete with a striking decoration of a large simulated lemon tree.
An Event Like No Other
Attendees can immerse themselves in a variety of engaging activities tailored to enhance their experience. A special "Citrus Sommelier" will be on hand to share fascinating insights about the allure of citrus peels and their incorporation into beverages. Quiz participants will receive exclusive stickers as a fun takeaway. Additionally, a playful attraction, dubbed the "Peel Off Attraction," invites guests to peel off stickers from a board. Those lucky enough to find a winning message will be rewarded with a complimentary can of "THE PEEL〈レモン〉".
For photo enthusiasts, there's a dedicated spot featuring lifelike panels of popular commercial actors Yo Oizumi, Takumi Saito, and Sosuke Ikematsu, allowing fans to capture memorable snapshots with their favorite stars.
What to Expect at THE PEEL GARDEN
- - Exclusive Menu: Indulge in a 350ml can of "THE PEEL〈レモン〉" paired with a delectable snacks set for only 100 yen. Each drink is served in a limited-edition original cup, giving attendees a special memento of the event.
- - Citrus Sommelier Sessions: Learn about the captivating world of citrus peels and engage in interactive quizzes.
- - Peel Off Attraction: Try your luck by peeling stickers for a chance to win a free can of the lemon beer.
- - Photo Opportunities: Pose with panels of the renowned commercial actors featured in the advertising campaign.
Don't miss this uptown gathering designed for both lemon beer lovers and those curious about its creative integrations in beverages. Whether you're familiar with "THE PEEL" or trying it for the first time, THE PEEL GARDEN promises to be a delightful escape into a world of citrus charm. Mark your calendars for August 9 and 10, and make your way to Tokyo Midtown to indulge in this zesty festivity.
Details of THE PEEL GARDEN
- - Dates: August 9 (Saturday) and August 10 (Sunday), 2025.
- - Time: 1 PM to 8 PM (Last order at 7:30 PM)
- - Location: Tokyo Midtown Canopy Square, Minato-ku, Tokyo.
- - Access: Direct access from Roppongi Station, Exit 8.
Participants can enjoy festivities, take home a piece of the action with exclusive merchandise, and, of course, savor the refreshing taste of "THE PEEL〈レモン〉". With its unique theme and appealing offerings, THE PEEL GARDEN aims to be a memorable experience for everyone who attends. Join us for this exciting celebration of flavor and fun!
Topics Consumer Products & Retail）
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