#Japan #Tokyo #Ash Concept #Pli #Hook Pin

Unveiling New Colors of the Minimalistic Hook Pin 'Pli'

On June 18, 2023, Ash Concept, based in Taito, Tokyo, led by CEO Hideyoshi Nagoya, announced the release of new colors for their popular hook pin, 'Pli'. The new options include elegant gold and sleek black, adding a touch of sophistication to the original design.

Simplicity at Its Best

The 'Pli' hook pin is not just a design item; it's an innovation achieved by bending high-strength material into a U-shape. This minimalist design seamlessly integrates into any room, enhancing the aesthetic without overwhelming it. With the introduction of the gold and black variants, users now have more flexibility to match their favorite items or wall colors.

Thoughtful Functionality

Designed with a 0.8 mm width, the pin does not impose its presence too much on the wall. Its clever form, derived from the simple concept of bending a line, allows it to effectively facilitate hanging. Users can effortlessly organize accessories, calendars, keys, belts, and cords, making it multifunctional for various spaces, from the living room to the entrance.

Combining Delicacy with Strength

Made from high-strength stainless steel wire, commonly used in precision medical devices, 'Pli' features a delicate appearance but boasts a weight capacity of about 1 kg. Its stainless material is resistant to rust, making it suitable for use near water areas. Additionally, the hook's design prevents items from being scratched, ensuring safety even if the pin is dropped.

Expand Your Decoration Ideas with 'Pli'

Utilizing the 'Pli' pins for displaying cards and leaflets can be done creatively without damaging them. By placing two pins on the bottom and one on top, treasured memories can be showcased beautifully without creating holes.

Designer Insight: Akasaki Vanhuyse

The name 'Pli' translates to 'fold' in French, symbolizing the process of bending a single line to create the product. The decision not to include the word 'pin' in the product name reflects our intent to encourage users to discover their unique functionalities. We hope that through experimenting with its uses, users will enjoy the excitement of design.

About the Designer

Akasaki Vanhuyse is a design unit founded in 2022 by two architects and designers based in London. With experience gained as assistants at renowned firms such as Matheson Whiteley, Marc Berthier/Eliumstudio, and Nendo, they prioritize a creation process that transcends scales and genres. Notable works include 'Soudure' (Ligne Roset), 'Float' (London Festival of Architecture), and 'House in Lille'. They also run a product shop called 'Random Residency'.

Product Details

• - Product Name: Pli
• - Price: Silver: ¥1,100 (tax included), Black/Gold: ¥1,210 (tax included)
• - Quantity: 3 pieces
• - Size: Approximately W17 × D0.8 × H8mm (per piece)
• - Weight: Approximately 0.1g (per piece)
• - Material: Stainless Steel (Silver), Oxidized Black Steel (Black), Gold Plated Stainless Steel (Gold)
• - Compatible Materials: Gypsum Board, Plywood, Cork
• - Weight Capacity: Approximately 1 kg (per piece, varies based on installation material and environment)

The new colors will be gradually available starting June 18 at Ash Concept's direct store, KONCENT, and various lifestyle shops nationwide.

About Ash Concept

Founded in 2002 by CEO Hideyoshi Nagoya, Ash Concept aims to revitalize society through design. They offer a range of lifestyle products under their original brand '+d', as well as design consulting for various companies and production areas. In 2012, they opened their product shop, KONCENT.

• - Website: Ash Concept

About +d

'+d' (plus-d) focuses on conveying designers' thoughts and messages through their products. By collaborating with over 100 designers, the brand breathes life into creations, delivering joy alongside products. One of their first successful products was the 'Animal Rubber Band'.

• - Website: plus-d