PlantBaby Successfully Secures $20 Million in Seed Funding Led by B2 Partners

PlantBaby Secures Significant Funding for Growth

On February 4, 2025, PlantBaby, an innovative brand in plant-based nutrition, disclosed that it has successfully closed its Series Seed equity financing round, reaching a post-money valuation of $20 million, led by B2 Partners, helmed by renowned investor Matt Behrens. The infusion of capital enables PlantBaby to broaden its retail distribution and further innovate its offerings in the healthy nutrition space.

Having been established with a mission to provide cleaner, healthier food options, PlantBaby aims to stand out in the competitive market of plant-based products. The company, co-founded by Alex and Lauren Abelin, arose from the personal journey of its founders who experienced a frustrating lack of pure, dairy-free infant formulas after the birth of their son, Alakai. This frustration became the catalyst for launching their flagship product, Kiki Milk.

Capitalizing on Consumer Trends

Thanks to the recent funding, PlantBaby anticipates expanding its availability in major retailers such as Sprouts, Wegmans, Amazon, Thrive Market, and their own website for Kiki Milk, which utilizes a Shopify platform. The funding will not only enhance product reach but will also allocate resources for essential research and development, paving the way for further product innovations in the plant milk category and beyond.

Matt Behrens, founder of B2 Partners, expressed his enthusiasm about the investment. He noted that "PlantBaby represents the kind of forward-thinking, mission-driven company we look to support at B2 Partners. Their focus on health and sustainability aligns perfectly with our goals."

A Mission-Driven Journey

The Abelins have co-founded PlantBaby with an unwavering commitment to improving nutrition for families, especially as they recognize that nearly half of children may face chronic health conditions. This motivation underscores their mission to create safe, clean-label products that both parents and children can trust. Their initial product, Kiki Milk, launched in 2021 with flavors like Original and Chocolate, has now grown to include Mac Nut and Unsweetened versions.

Crafted from over six whole-food ingredients, Kiki Milk distinguishes itself as an organic, nutrient-rich alternative. With no added gums, artificial flavors, or preservatives, the product is USDA Organic certified and glyphosate-residue free. Each serving offers a commendable 5g of protein and is a superb source of calcium, attributed to thoughtful ingredients such as sprouted pumpkin seeds, hemp seeds, and Aquamin™. The commitment to quality is further demonstrated through rigorous third-party testing for heavy metals and mold, ensuring the highest safety standards for consumers.